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In my opinion, your LinkedIn About section is the story of you in the context of your career. Whether you are a business owner or a job seeker, the focus needs to be on the direction you are heading. Yet, people also want to know a bit of your back story to help them learn more about you. Do you tell your unique, compelling story in your LinkedIn About section? Be sure to use this section to its full advantage by sharing your story in a meaningful way. In her excellent book, “LinkedIn for Personal Branding: The Ultimate Guide,” Linked [...]

I highly encourage you to improve your communication and leadership skills by joining Toastmasters. Recently, I celebrated my 25th anniversary of joining Toastmasters, and I’m so grateful for all I’ve learned since then. I joined my first club to help me improve my abilities as a salesperson, as I’d never been in that field before. Not only did I become a better speaker, my listening and feedback skills improved as well. Why am I bringing up Toastmasters in this blog post? This week I led a panel presentation on Toastmasters’ educational platform at one of my Toastmasters clubs. Plus, a [...]

Recently, I had the wonderful opportunity of sharing social media tips with the Rockin’ Women Networking Group. They are an informal group of women business owners who are based in the south metro Denver area. It was my first in-person presentation in just over a year, so that made my time with these ladies extra special. My focus was primarily on LinkedIn, and I touched briefly on Facebook and Instagram. Here are some of the tips I shared that were especially appreciated by those in attendance. Some of these tips are about features that have been around for some time. [...]

People sometimes ask me “How personal should you get in your LinkedIn posts?” In researching this topic, I found a wide range of opinions, including lists of what not to post about. The piece that especially caught my eye and resonated with me was one by LinkedIn expert John Nemo. Entitled: “How ‘Getting Personal’ With Your LinkedIn Updates Can Drive Significant Reach,” Nemo argues for being personal on LinkedIn. One of my favorite quotes from the article is: “More than ever – and especially in the digital space – your potential clients and customers are craving authenticity and transparency, they’re [...]