Whether you have a company page on LinkedIn or are considering creating one, these tips for LinkedIn pages can apply to you. Having a company page on LinkedIn gives you an opportunity to showcase your business, share updates, engage with others, and enhance your company’s online presence.

While optimizing your personal profile remains crucial, creating and maintaining a company page offers distinct benefits. A company page enhances your company’s brand visibility and strengthens its professional image.

 

Key Benefits of Having a Company Page

  • Raise Brand Awareness – Your company page serves as a mini-website where you can educate people about your business. You have up to 2,000 characters to describe your company and its products and services.
  • Boost SEO – A company page improves your visibility in search engine results. You can associate your page with up to 20 keywords or phrases and three hashtags, helping potential clients find you more easily.
  • Enhance Credibility – Connecting your personal profile to a company page strengthens your professional presence. Your company logo appears at the top of your profile and in your experience section, reinforcing brand recognition.

 

How to Create and Update a LinkedIn Company Page

  1. Click on the 9-dot grid in the LinkedIn menu bar and scroll down to “Create a Company Page.” Click on those words, then click on the box that says “Company.”
  2. Add specifics, including:
    • A company description (max of 2,000 characters). Lead with strong, keyword-rich language as Google previews the first 156 characters.
    • Your website URL.
    • A company logo, cover photo, and tagline (if available).
  3. Use relevant keywords throughout your company description and future posts.
  4. Complete the template, and your company page is live.
  5. To update your page, click on “Edit Page” on the left-hand side of the page. Click on the words “Page Info” or “Details” to make these updates.

Posting to Your Company Page and Gaining Followers

Once your page is set up, the next step is to keep it active.

  • Post Regularly – Share industry trends, insights, and reflections. Use relevant hashtags for greater reach.
  • Showcase Clients and Success Stories – Highlight your clients and tag them in posts using the @ symbol.
  • Share Your Company Posts via Your Personal Profile – LinkedIn doesn’t offer a direct “Share” button for company posts. Instead, click the three dots in the top-right corner of your post, select “Copy link to post,” and paste it into a personal post. You can use this same approach to share a post on your company page to your personal profile.
  • Invite Connections to Follow Your Page – If you want to invite someone to follow your page, they must be a LinkedIn connection. Consider inviting clients, referral partners, business associates, and others. Be selective—invite those most likely to engage. Here’s LinkedIn’s guide to inviting people to follow your page.
  • Promote Your Page in Other Channels – Add your company page link to your email signature, website, newsletters, and other communications.

 

About Joyce

Joyce Feustel helps people, especially those age 55 and up, become more effective social media users, especially LinkedIn and Facebook. She works with business owners, business development professionals, business consultants, job seekers, and others. Find her at www.boomerssocialmediatutor.com.