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How to Decide Whether to Connect on Social Media

Do you struggle with the question of how to decide whether to connect on social media? Many of my clients pose this question to me. The answer, as is often the case, is “it depends.” It depends on how you use the site, your natural networking style, your line of work, your gut instincts, and more. Whether you are doing the reaching out or responding to a connection request, here are some things to consider.   How You Use a Social Site Let’s say you mainly use the social site for personal matters. Then it probably makes sense to keep [...]

By |2017-12-13T21:38:05-07:00December 13th, 2017|0 Comments
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Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The age of your clients is a major consideration. If your clients are 45 and up, they are more likely to [...]

By |2017-02-11T21:13:14-07:00February 11th, 2017|0 Comments
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Your Personal Brand on Social Media

When people talk about you, how do they describe you? If you have a company, what do people think about when your company comes to mind? How do they describe your company to others? These questions revolve around the concept of “brand”, meaning how we (or our companies) come across to others. Even though you may not have a company and have no plans to start one, you still have a brand, which is essentially your reputation.   Concepts of Personal Branding from The Start-Up of You One of my favorite books on this topic is The Start-up of You [...]

By |2014-03-12T09:57:10-06:00March 12th, 2014|0 Comments
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Hashtags on Facebook

I always find it intriguing how the major social media sites add features that are found on other social media sites. Much of the time, those changes work for me, that is once I get used to them. One of the latest changes is that you will find hashtags on Facebook, whereas before these were found only on Twitter, Instagram, Pinterest and Tumblr. Facebook introduced their use in mid-June of this year. Here is a link to Facebook’s explanation of using a hashtag (#) before a word or phrase: https://www.facebook.com/help/587836257914341   What is the Point of Hashtags? Quoting from the [...]

By |2013-06-26T20:13:50-06:00June 26th, 2013|4 Comments
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