Do you have a Facebook business page to help market your business? If so, did you create it yourself? If not, are you one of its administrators?

If someone created it for you, that person automatically became the administrator, usually called the admin. There can be more than one, so make sure they made you an admin rather than just an editor.

You need to be able to monitor the activity of any others who work on the page. This is true even if you have a trusted employee or social media professional doing this for you. That’s why you need to an admin.

 

Why is This So Important?

• Only Admins can adjust the general settings. The way I typically find out that my client isn’t an admin is when we can’t find the general settings. They have access to all the other settings, but not the general ones. These settings relate to such things as:

• Whether anyone can post.
• Whether monitoring is needed for the posts.
• Whether anyone can post photos or videos.
• The profanity filter.

 

• Only Admins can delete the page. The ability to delete the page is the most important of all the general settings. As the owner of your business, you control its destiny. The same should go for your Facebook business page. Let’s imagine that you and another admin who works on your page have a falling out. That person could get back at you by deleting your page. Therefore, select only people you totally trust to have the role of admin for your page, and not too many of them.

 

• Admins Can Give Page Roles to Others. You want to be very selective about who has any role. For example, the role of editor has almost as high an authority as admin. Here are some of the things an admin can do that an editor can do also:

• Create and delete posts.
• Create ads.
• Respond to and delete comments or posts.
• Remove and ban people.
• Send messages as the page.

 

How About You?

Do you have a business page on Facebook? If you are the owner of your company, are you one of the admins for the page? Have you ever had any challenges with others who have roles on your page? If so, how have you addressed these?

 

About Joyce

Joyce Feustel helps people, especially those ages 45 and older, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.

She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.