Some of the Benefits of Using Facebook and Instagram Stories

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Have you ever wondered about some of the benefits of using Facebook and Instagram stories? I sure have.

Recently, Monica Miller, an international speaker, author, writer, and coach, enlightened the attendees of my Meetup group on this topic. Learn more about my Simplify Your Social Media Meetup Group at https://www.meetup.com/meetup-group-simplify-your-social-media/

Using her own stories by way of demonstration, she explained how stories work. Then she showed us how to follow up on the comments and messages that stories generate.

Watch a recording of Monica’s presentation of “How to Get Leads and New Clients from Your Facebook and Instagram Stories” at https://www.youtube.com/watch?v=70tK4hYwgfs

What are Facebook and Instagram Stories?

Facebook and Instagram stories are user-generated photo and video collections that last for 24 hours. There’s typically a minimal use of words.

For both Facebook and Instagram, stories are displayed in the News Feed, above the posts. If you want to access the stories you have posted, go to your personal page on Facebook. Click on Story Archive. For Instagram, go to your profile and tap the Archive icon at the top right.

I found this description in the article “Facebook Stories: An Introduction for Content Creators” to be very helpful:

“Stories are a great way to connect with your audience and share content between your scheduled video posts, with photos and short videos. All content posted to Stories lasts only 24 hours. Stories are full screen, short-form, ephemeral and offer all sorts of creative, customizable overlays, which means more ways to be authentic and less pressure to be perfect.”

Learn more at https://www.facebook.com/business/learn/lessons/facebook-stories-creators

Learn more about Instagram Stories at https://blog.hubspot.com/marketing/instagram-stories

According to Monica, you are better off using Facebook’s mobile app to create stories, since that’s the easiest way to access the many available filters that can enhance creativity. Similarly, it’s easiest to use the Instagram mobile app to create a story. Monica also recommended creating the stories through your personal page of Facebook rather than your business page. Doing so will increase the reach of the stories.

Some Benefits of Using Facebook and Instagram Stories

Monica pointed out that from her experience, people tend to engage more with stories than with regular posts. Only you as the poster of the story can see its comments and reactions. You can find the comments and reactions in Facebook Messenger and Instagram direct messages.
You can do some market research, such as through polls you can incorporate into your stories.
By reviewing your archive of stories and responses to them, you can determine what content is working and what’s not.

About Joyce

Joyce Feustel helps people, especially those ages 55 and older, to become more comfortable using social media, particularly Facebook, LinkedIn, and Instagram.

She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.

By Joyce Feustel|2021-10-14T06:53:00-06:00October 13th, 2021|0 Comments

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Joyce is detail oriented and knows her way around social media. She has ideas that will make your pages pop on whichever formats you use. She has an eye for both the big and small changes you can make that will make your profile work for you. She is also patient and full of the newest information on changes in the market, so no question is too small if it's important to you. Joyce is a great asset to have on your team.

-Becky Bringewatt, Business Coach, Life Coach, Transpersonal Counselor with Mantis Counseling and Coaching

Boomers' Social Media Tutor

2018-11-15T13:06:05-07:00

-Becky Bringewatt, Business Coach, Life Coach, Transpersonal Counselor with Mantis Counseling and Coaching

https://boomerssocialmediatutor.com/testimonials/3064/

Joyce has the knack of helping you to quickly tweak your profile to help it come alive. Before working with Joyce, I had the impression that LinkedIn was nothing more than an online resume. She helped me both see the value in LinkedIn, while also making my profile more valuable.

-Henry Dooley, Licensed Psychologist and Hypnotherapist at Center for Connected Self

Boomers' Social Media Tutor

2018-11-15T13:06:56-07:00

-Henry Dooley, Licensed Psychologist and Hypnotherapist at Center for Connected Self

https://boomerssocialmediatutor.com/testimonials/3065/

Joyce is simply the very best at what she does! She knows how to tactically and strategically approach social media and helps you tailor it to your unique voice and message. She is always full of energy and expert knowledge making her tutoring sessions very fun and extremely productive.

-Beth Klepper, Owner Mainstream Video Production

Boomers' Social Media Tutor

2018-11-15T13:07:36-07:00

-Beth Klepper, Owner Mainstream Video Production

https://boomerssocialmediatutor.com/testimonials/3066/

I met Joyce through the Colorado Women's Chamber of Commerce and had the pleasure of hearing her give a talk on LinkedIn and Social Media strategies for your business. Joyce provided meaningful information and was also entertaining in her presentation style.

-Sharlene Douthit, Business Consultant at Achievement Dynamics

Boomers' Social Media Tutor

2018-11-15T13:09:23-07:00

-Sharlene Douthit, Business Consultant at Achievement Dynamics

https://boomerssocialmediatutor.com/testimonials/3067/

"I have had the pleasure of working with Joyce on several occasions, both for assistance with social media and networking. She is professional, energetic, knowledgeable, and so much fun to work with! She is certainly an expert in her field, and I highly recommend her and her services."

-Chery Ilov, Speaker, Consultant, Award-winning Author of “Forever Fit and Flexible”

Boomers' Social Media Tutor

2018-11-15T13:10:41-07:00

-Chery Ilov, Speaker, Consultant, Award-winning Author of “Forever Fit and Flexible”

https://boomerssocialmediatutor.com/testimonials/3068/

Joyce came to our office for a company LinkedIn tutorial and we are so glad she did. Joyce is a guru and we discussed countless strategies for how to grow our business through LinkedIn. If you know Joyce, you will not be surprised to hear that she made it fun too. We are excited to implement all she taught us.

-Alexander Becker, Vice President, Real Estate Consultants of Colorado

Boomers' Social Media Tutor

2018-11-15T13:12:31-07:00

-Alexander Becker, Vice President, Real Estate Consultants of Colorado

https://boomerssocialmediatutor.com/testimonials/3070/

Joyce is an excellent speaker. She is interesting, engaging and a lot of fun. I have had the opportunity to hear her speak many times over the last few years and always walk away with something new.

-Peter Brissette, CEO and Digital Marketing Dude, DMD Consulting

Boomers' Social Media Tutor

2018-11-15T13:36:22-07:00

-Peter Brissette, CEO and Digital Marketing Dude, DMD Consulting

Joyce is an excellent speaker. She is interesting, engaging and a lot of fun. I have had the opportunity to hear her speak many times over the last few years and always walk away with something new.

https://boomerssocialmediatutor.com/testimonials/3073/

Joyce’s leadership and vested interest in others’ personal development is a key skill. Her social media skills have helped me in less than an hour to vastly improve my LinkedIn experience.

Jack Roldan, CEO & Founder See Deep Consulting

Boomers' Social Media Tutor

2018-11-24T15:29:29-07:00

Jack Roldan, CEO & Founder See Deep Consulting

Joyce’s leadership and vested interest in others’ personal development is a key skill. Her social media skills have helped me in less than an hour to vastly improve my LinkedIn experience.

https://boomerssocialmediatutor.com/testimonials/3082/

Mike Greg

It was my extreme pleasure to work with Joyce. I had issues with multiple accounts on Facebook. I also needed a makeover with my personal account and associated business page. Joyce was outstanding. She knows her stuff. She was positive, enthusiastic, knowledgeable, patient, reaffirming and efficient.

Michael Gregory, Speaker and Author, The Collaboration Effect and as Chief Manager, Michael Gregory Consulting, LLC

Boomers' Social Media Tutor

2018-11-24T15:31:21-07:00

Michael Gregory, Speaker and Author, The Collaboration Effect and as Chief Manager, Michael Gregory Consulting, LLC

https://boomerssocialmediatutor.com/testimonials/3085/

Lori Osborne

I attended Joyce's group class for LinkedIn updates, and it was AMAZING!

I have been on LinkedIn since it started and have used it extensively, but there are constantly new things they are adding for us to update on our personal and business profiles! I feel like I finally have my profile reflective of me as a business owner versus my previous life in the corporate world! Thank you so much for your help, Joyce! It was perfect!

Lori Osborne of BizBolster Web Solutions

Boomers' Social Media Tutor

2024-09-09T10:48:56-06:00

Lori Osborne of BizBolster Web Solutions

I attended Joyce's group class for LinkedIn updates, and it was AMAZING! I have been on LinkedIn since it started and have used it extensively, but there are constantly new things they are adding for us to update on our personal and business profiles! I feel like I finally have my profile reflective of me as a business owner versus my previous life in the corporate world! Thank you so much for your help, Joyce! It was perfect!

https://boomerssocialmediatutor.com/testimonials/lori-osborne/

Boomers' Social Media Tutor