Ever take a social media class and walk away totally inspired to take your social media marketing activity to the next level?

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That is what happened to me today at the Social Media Marketing 101 class taught by Lisa Ann Landry and sponsored by Career Track.

Rarely do I arrive anywhere early, which my husband will verify, yet today I was so excited about this class that I arrived nearly an hour before it started.

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Lisa Ann Landry did not let me down. She totally delivered on what the promotional literature promised me would happen in this seminar.

In just six hours and using a very interactive approach, she helped us learn how to:

  • Create our social media marketing strategy
  • Plan our content on our social media marketing platforms
  • Execute our strategy
  • Evaluate our strategy

What I especially appreciated about today’s session was how she categorized and compared the major social media sites. By doing so, we could better assess which social media site(s) would best fit for the social media marketing of our business, nonprofit or government entity.

She stressed over and over the importance of blogging, referring to it as the foundation of everything we do in our social media marketing. In fact, she recommends that a person publish a blog post about one to three times per week.

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The blog posts don’t need to be long – she suggested 250-350 words per blog post. If you find yourself wanting to write a longer post, then split up the content over one or more posts.

There is so much more that I learned today, but I would like to follow Lisa Ann’s suggestion and tell you more in my next blog post.

To reach her, find her on LinkedIn at www.linkedin.com/in/lisaalandry

Or you can follow her on Twitter at @LisaaLandry

Who has inspired you to take your social media activity to another level?

Who is your Lisa Ann Landry?

I may just arrive an hour early for that person’s class too.

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Joyce Feustel, Founder of Boomers’ Social Media Tutor, helps people relatively new to social media to become more effective and comfortable in their use of this medium.  Find her at www.boomerssocialmediatutor.com