This blog title may sound very obvious – naturally a business owner needs to own their business page on Facebook. Another equally obvious way to say this is a business page needs to be connected to the personal Facebook account of its owner.
However, as obvious as it seems, there can be challenges when a business owner has someone else create and manage his or her business page.
One of the biggest challenges can happen when the hired assistant creates the business page from their personal Facebook account, rather than from the account of the business owner for whom s/he is working.
This situation can become even more problematic when a business owner and whoever manages their Facebook page part ways. It is essential that the creator of the page change over the ownership of the page so that the business owner retains uninterrupted access to the page.
Even though you may outsource your company’s bookkeeping to a company that specializes in that field, you still need to be able to interpret and understand the financial reports the company provides. Similarly, you need to have a working understanding of your business page on Facebook, even if you have outsourced its day-to-day care and feeding to a social media assistant.
Here are some safeguards and guidelines to use when involving someone else in the creation and/or management of your Facebook business page:
Tips for Business Owners Who Have Others Helping With a Business Page
- As the business owner, it is best if you are the one to actually create your business page on Facebook. Doing it this way automatically ties the page to your personal Facebook account. (It’s not difficult to create a page, and it can be done under the supervision of your assistant if necessary.)
- Add the individual who will be working on the page as an editor (not as another admin). This gives him or her the access necessary to post and delete things on the page but does not confer the ability to delete the page or assign access to the page to others.
- Customize the page settings to fit the nature of your business and the way you want it to operate. You may choose to involve your assistant in this process.
- Determine, in consultation with your assistant, appropriate cover photo(s), and the type and frequency of the posts that will appear on the page.
- Regularly monitor those posts to be sure that they are in line with that plan as time goes on.
- Communicate on a regular basis with your social media assistant to insure that they continue to represent you and your company effectively as its “voice” on your business page.
Only by following these suggestions can you insure that you retain ownership and control of the Facebook page that represents your business.
How About You?
Are you a business owner who has engaged the services of a social media professional to manage your Facebook business page? If so, what guidelines and arrangements have the two of you created? What works well and what might you want to change?
About Joyce
Joyce Feustel helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.
She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.
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