Are you using the LinkedIn publishing platform? By that I mean, are you posting blog posts directly to LinkedIn?
As I referenced in Publishing Blog Posts on LinkedIn, there are many benefits to using this terrific feature. But after you publish your post, do you regularly check to see how many people have seen it, how many have liked it, who has shared it, and who has commented on it? If not, I recommend that you start doing this right away.
When you follow up with people who have liked, commented on, and/or shared your post, they appreciate that you took the time.
Tracking on the Impact of Your Blog Posts on LinkedIn
- Start by going to your LinkedIn profile and scrolling down to the section where your blog posts appear.
- Click on the blue button “view stats” to see how your most recent post is doing in terms of the number of people who have seen it, liked it, shared it, and commented on it.
- If you notice that some of the posts you published most recently are grayed out, you click on the box with the post’s name and photo to see their statistics.
- Click on the arrow to the right, and you can go further back in time.
- For posts that have been up for a while, you can see their page views over the last 15 days, 30 days, 6 months, and even the whole last year.
- Click on the “thumbs up” icon to see the name, photo, and headline of each person who has liked your blog post. If you see someone you aren’t connected with on LinkedIn, check out their profile. If they intrigue you and it’s appropriate, send them a connect request.
- For those who have commented, click on the icon that looks like a word bubble in a comic strip. You will see the photos, names, and headlines of everyone who has commented on your blog post and the beginning of their comment. To read the entire comment, click on the three horizontal dots, then click on “View Comment”. Now you can read their entire comment and reply.
- Finally, click on the arrow pointing to the right. Any numbers you see to the right of it are the folks who have shared your post to their own LinkedIn connections. Again, click on the three dots, and then click on “View Share”. Click on the word “Comment” and you can write a short note thanking the person for sharing your post.
How About You?
How do you like to follow up with people who have liked, commented on, and/or shared your blog posts? For those who have done any of these things and aren’t a first-level connection, have you asked them to become one? What types of replies/responses have you received when reaching out to people who have interacted with your posts in some way?
About Joyce
Joyce Feustel helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.
She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.
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