Finding the business networking groups that fit you best can be a big challenge.

In the Denver area where I live, there are hundreds of groups to choose from. The same is likely true where you live. So, it can be difficult even for someone well-versed in networking to determine the best fit. And someone brand-new to the business networking scene can find it quite overwhelming.

One of the best groups I’ve found is a Meetup called #5280Inspired Meetup: Connect and Build a Strong Network. It was founded in early 2015 by Alyce Blum, a networking coach and consultant, to focus on “increasing your confidence, communication skills and relationship building tactics, rather than on leads and conversions.”

Over time, I have become more clear about which types of networking groups fit me best. I credit Alyce and this group with helping me through the process. Find out more about this group at https://www.meetup.com/inspired5280-Meetup-connect-build-a-strong-network/

 

Considerations When Selecting a Business Networking Group

  • When they Meet: For me, a lunch hour group works best, providing a welcome break in my day. I schedule one-to-one visits before and after the meeting to maximize my time. For early risers, morning meetings can be an energizing start for the day. And after working hours might be best for those who spend most of the day calling on clients. This time of day also is a good fit for those working day jobs while growing a new venture.
  • Meeting Structure: I prefer meetings that include short introductions by everyone there, a robust presentation or discussion, and a way to follow up with other attendees. The random nature of more general “mixers” doesn’t work as well for me. However, this type of meeting can work if you already know at least some of the attendees. Then you can help others by introducing them to people they’ll benefit from knowing.
  • Who Attends: I like to be around upbeat people who want to help other business owners succeed. These people have a spirit of generosity, knowing what goes around, comes around. Also, I like to have a mix of more experienced business owners and newbies at every meeting.
  • Commitment Required:  Commitment includes both time and money, because we all need to spend both carefully. For example, it’s difficult for me to commit to a group that meets every week. I need the flexibility to accept training and speaking engagements as they come up. In considering a group, be realistic about how much time and money you can reasonably spend networking.

 

How About You?

Have do you make decisions about whether to join a business networking group? How do you decide whether to stay? If you have left such groups, what were the reasons? What suggestions would you offer new business owners regarding this topic?

 

About Joyce

Joyce Feustel helps people, especially those ages 45 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.

She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.