Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Refusing to Be Invisible at 77: Standing Out on LinkedIn at Any Age

Many older women report feeling less visible as they age, particularly in professional contexts. This isn’t imagined—it’s a well-documented combination of ageism and sexism. That’s exactly why choosing visibility—on our own terms—matters. I’m turning 77 in December 2025, and my experience tells a different story from that of many other older women. As a LinkedIn trainer since 2013, I use LinkedIn intentionally to stay visible, relevant, and engaged in my field—not to prove anything, but to continue contributing in meaningful ways. While research shows that older women can sometimes feel overlooked in public and professional spaces, digital platforms can give [...]

By |2025-12-18T16:33:42-07:00December 18th, 2025|2 Comments
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Boost Your Visibility – Tips For Becoming a Successful Podcast Guest

Podcasts have become one of the most powerful ways to share stories, expertise, and insights with audiences who are eager to learn and connect. For business professionals, being a podcast guest is more than just an interview—it’s an opportunity to showcase your expertise, build your personal brand, and form authentic connections. One of my favorite experiences as a podcast guest was with Dominick Stanecki, who is a Timeonaire. We are featured in the photo used with this blog post. Here are some practical tips to prepare for a guest appearance, along with the business benefits you’ll gain from stepping [...]

By |2025-10-06T20:05:34-06:00October 6th, 2025|0 Comments
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Refreshing a Classic: Updating My LinkedIn Ebook for 2025

Earlier this month, I released the sixth edition of my ebook “9 Ways to Stand Out on LinkedIn.” First published in 2015, this resource has evolved over the years — thanks to a wonderful team of collaborators. In nine easy-to-read chapters, the ebook shares: ✅ Practical tips to improve your LinkedIn profile ✅ Ideas to strategically expand your network ✅ Guidance on how to share content and engage more effectively Origin of This eBook This ebook grew from a series of videos I created under the capable direction of Beth Klepper, owner of Mainstream Video Productions, and Erica Jaffe, [...]

By |2025-07-31T21:55:33-06:00July 31st, 2025|0 Comments
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Tips For Your LinkedIn Experience Section

Are you looking for tips for your LinkedIn Experience section? I challenge you to make your LinkedIn experience section more engaging. Too often, this section is simply a rehash of your professional resume. Make it more like a resume on steroids! Consider jazzing up the section by using some emojis to replace the bullets in a bulleted list within the position descriptions. Other general tips: Highlight key points: focus on your most significant achievements and responsibilities that are relevant to your target audience. Use strong, active verbs: doing so makes your descriptions more impactful and easier to scan. Keep sentences [...]

By |2025-06-13T09:56:08-06:00June 13th, 2025|0 Comments
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Give Back to Your Community By Sharing Your Expertise

Do you give back to your community by sharing your expertise? This week, I had another opportunity to help GED students at a local high school learn about LinkedIn. My experience volunteering with these students is incredibly gratifying, as I love introducing LinkedIn to young people. Having a LinkedIn account is just as important as having a resume, no matter how old you are. Some of these students may not be motivated to create a LinkedIn profile now. Yet at least I will have planted a seed with them about the value of LinkedIn. How are you sharing your expertise [...]

By |2025-04-17T15:56:49-06:00April 17th, 2025|0 Comments
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How to Make LinkedIn Less Overwhelming

Would you like to learn how to make LinkedIn less overwhelming? To a person, every one of my clients says “YES” when I ask them that question. So many people are frustrated by all the emails, notifications, and invites they get on LinkedIn. There are some easy ways to achieve the goal of having less information coming to you from LinkedIn. Cut Down on Unnecessary Notifications My Network Section. Click on the “Catch Up” tab which alerts you about events such as birthdays, job changes, and work anniversaries. To stop getting these alerts, click on the three dots next [...]

By |2025-04-04T13:00:39-06:00April 4th, 2025|0 Comments
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Use Facebook and LinkedIn to Appreciate Volunteers in Your Organization

Do you use Facebook and LinkedIn to appreciate volunteers in your organization? Volunteers are the heart and soul of countless organizations. They make a huge daily impact in community organizations, professional associations, service clubs and more. There are many ways to honor these dedicated individuals – from plaques to award dinners to simple notes of thanks. Consider using social media as one of the ways in which you appreciate volunteers in your organization. Appreciate Volunteers on Facebook Write a review on the Facebook page for the organization where the person volunteers. In your review, make a point of referencing [...]

By |2024-12-06T12:14:58-07:00December 6th, 2024|0 Comments
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Do You Own Your Awesome on LinkedIn?

Be honest with me – do you own your awesome on LinkedIn? Your first response might be – who me, awesome? And the second one might be – I’m just not sure I’m comfortable being awesome on LinkedIn. Recently, I devoured Miranda VonFricken’s incredible book “Own Your Awesome on LinkedIn,” and it was a life-changing experience. I am taking her advice to heart and truly owning my awesome on LinkedIn! I’ve read several excellent books on LinkedIn since I launched my business in 2010. For the most part, they were “how to do” books. Miranda’s approach is a “how to [...]

By |2024-11-21T10:21:57-07:00November 21st, 2024|0 Comments
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Revamping a Website Is a Team Effort

I genuinely believe that revamping a website is a team effort. Have you ever tried to make a significant revision of your website? If so, how did that go? Did you find that you had all the skills and knowledge you needed to complete the project successfully? Six months ago, I believed that I could do most of the work needed to update my website. I soon realized I needed to turn to experts if I wanted my website to be professional, polished, and attention-getting. The experts who helped me transform my website were Heather Gallien, Kastle Waserman, and [...]

By |2024-10-10T22:35:03-06:00October 10th, 2024|0 Comments
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Streamline Your LinkedIn Experience

Would you like to streamline your LinkedIn experience? To a person, every one of my clients says “YES” when I ask them that question. So many people are frustrated by all the emails, notifications, and invites they get on LinkedIn. There are some easy ways to achieve the goal of having less information coming to you from LinkedIn. Reduce the Number of Notifications You Get My Network Section. Recently, LinkedIn introduced the “Catch Up” tab in this section. In this tab, LinkedIn alerts you about events such as birthdays, job changes, and work anniversaries. To stop getting these alerts, click [...]

By |2024-06-22T08:09:10-06:00June 21st, 2024|0 Comments
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