Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Ask for Recommendations and Endorsements on LinkedIn

Potential employers, clients, and referral partners pay attention to the kinds of skills you are endorsed for. They also review the recommendations you have received. Yet many people remain reluctant to ask for public recognition for the work they do. Skill-based endorsements and recommendations are vital ways to make your profile stand out and encourage people to contact you rather than someone else in your business. Endorsements for Skills There are a few things to do, however, before you start requesting endorsements from your contacts: Begin by reviewing the skills currently listed in your profile to be sure that they [...]

By |2015-04-08T20:35:28-06:00April 8th, 2015|0 Comments
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Professional Gallery Adds Visual Dimension to LinkedIn Profiles

Are you using the professional gallery option on your LinkedIn profile? This oft ignored feature allows you to incorporate visuals and showcase yourself more effectively. And it’s very easy to add “media” items. When you are in edit mode, go into the summary section and you will see a small rectangle in the top right-hand corner. Click on that, and you will see the option to add a link or upload a file. Click on the appropriate link and follow the upload prompts. The types of things you can upload into your professional gallery are listed in your experience and [...]

By |2015-04-02T20:02:20-06:00April 2nd, 2015|0 Comments
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Let Projects Section Help you Stand Out on LinkedIn

You can use the Projects section to make your LinkedIn profile stand out. Most of us have been involved in some kind of project-based work, whether as part of our paid work or as part of our volunteer lives. One of the reasons I like this section so much is that if your project has a URL, you can add that URL in the Project URL field. When you include a URL (such as to a website you created or worked on or a link to something on your own site), the viewer gets taken directly to what you want [...]

By |2015-03-25T11:42:16-06:00March 25th, 2015|2 Comments
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Showcase Yourself in Your LinkedIn Summary

There are a variety of ways to approach the LinkedIn Summary section. Some people prefer a short summation of their business experience. Others create more of a personal vision statement and talk about the direction in which they are heading. Whatever you decide, make sure to effectively showcase yourself and your talents.   Tips for Maximizing Your Summary Section Write in the first-person for a more personal feel. If you prefer something more formal, use the formal third person. Either way, review the summary sections of a cross-section of people in your industry to see what trends and patterns you [...]

By |2015-04-16T15:34:10-06:00March 19th, 2015|0 Comments
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Processing Feedback On Your Social Marketing Activities

Responding to feedback, whether solicited or not, can be challenging. As I mentioned in my earlier post: “Seeking Feedback for Your Social Marketing Activities,” our egos can get in the way of receiving constructive critique and making the appropriate changes. Recently I wrote to a number of business colleagues and personal friends asking for feedback on a series of videos I had recently created on ways to optimize a LinkedIn profile. The comments have been both specific and helpful, and I will apply many of them in my next round of creating videos. Here are my recommendations for making the [...]

By |2015-03-09T23:09:32-06:00March 9th, 2015|0 Comments
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Seek Feedback for Your Social Marketing Activities

Do you solicit feedback from your clients and others regarding your social marketing activities? And if you do, do you make changes based on that feedback? I highly recommend doing both of these things on a regular basis. Customer feedback was one of the topics addressed at a recent panel discussion at Social Marketing for Business, a Denver-area group that meets bi-monthly “to focus on different social marketing techniques, tools and strategies to help businesses better understand and maximize return on investment of social marketing programs.” My favorite comment by a panelist was “When you ask your customers for feedback, [...]

By |2015-02-24T23:41:42-07:00February 24th, 2015|3 Comments
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Why You Still Need Your Computer for Social Sites

With so many people opting to access social media sites from their mobile devices, some people may be wondering if they should even bother to keep accessing those sites via computer. My response is – the computer is still necessary, especially for customizing privacy settings and making changes in your personal profile on a site like LinkedIn or in the About section of your Facebook timeline. Certainly there are a wide range of activities that you CAN do on mobile devices, from sending Friend requests on Facebook, to posting a status update on LinkedIn, to pinning something to a board [...]

By |2015-02-10T23:24:03-07:00February 10th, 2015|0 Comments
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Customize Your LinkedIn Profile Format

Did you know that you can move many of the sections within your LinkedIn profile and even the components within some of the sections? Whether you’re looking for a job, seeking to grow your business, or simply wanting to showcase yourself in the best possible way, you likely have a preferred format or order of presentation. That format is likely not the one provided by the template LinkedIn provides. To relocate a section, click on the icon of two arrows, one pointing up and one pointing down, at the top right corner of the section. Then you can drag that [...]

By |2015-02-03T06:37:42-07:00February 2nd, 2015|0 Comments
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Video Marketing – Promoting Your Video

While I’m still in the beginning stages of promoting my videos on optimizing your LinkedIn profile photo, headline, summary, and experience sections, I do have some suggestions based on what I have learned so far. (See my post from last week "Video Marketing: Preparation Tips" on how to prepare to create a video if you are just getting started.)   Getting Some Credibility from Google If you haven’t been active on YouTube, now is the time to start. On a regular basis, search for YouTube channels in your niche and subscribe to them. Now start commenting on the videos from [...]

By |2015-01-29T19:24:34-07:00January 29th, 2015|0 Comments
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