The Importance of Your Why and the Why of Your Customers
Do ever wonder about the importance of your “why” as a business owner and the “why” of your customers? Ariel Naftali and Tish Gance spoke about these topics at the June meeting of my Simplify Your Social Media Meetup group. Ariel, a purpose coach, focused on the business owner's why. Then Tish, a brand experience designer, provided examples of what goes into a customer’s purchase decisions – their why. Each month I invite speakers to address social media topics or related aspects of business at my Meetup group. I record the presentations and then post them in a playlist on [...]