Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Refusing to Be Invisible at 77: Standing Out on LinkedIn at Any Age

Many older women report feeling less visible as they age, particularly in professional contexts. This isn’t imagined—it’s a well-documented combination of ageism and sexism. That’s exactly why choosing visibility—on our own terms—matters. I’m turning 77 in December 2025, and my experience tells a different story from that of many other older women. As a LinkedIn trainer since 2013, I use LinkedIn intentionally to stay visible, relevant, and engaged in my field—not to prove anything, but to continue contributing in meaningful ways. While research shows that older women can sometimes feel overlooked in public and professional spaces, digital platforms can give [...]

By |2025-12-18T16:33:42-07:00December 18th, 2025|2 Comments
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Engaging With LinkedIn Connections in 2025

A client recently asked me a familiar question: How do I get more business out of my LinkedIn connections? He had been steadily growing his network—over 500 connections and counting—but hadn’t yet seen results in the form of referrals, conversations, or clients. After reviewing his profile and activity, one thing became very clear: he was connected, but not engaged. Engagement is the heartbeat of LinkedIn. It’s how you stay visible, start conversations, and build meaningful relationships that lead to opportunities. With that in mind, here are some practical ways to engage with your LinkedIn connections. One of the best [...]

By |2025-11-21T15:00:55-07:00November 20th, 2025|0 Comments
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AI + Human Insight = Smarter LinkedIn Strategy. Real Results

Artificial Intelligence tools like ChatGPT, Gemini, and Claude can be incredibly useful for drafting content, brainstorming ideas, or reworking certain sections of your LinkedIn profile. But without the right guidance from a LinkedIn professional like me, you may end up with a profile that sounds generic, misrepresents your strengths—or simply doesn’t get results. And without expert support, you also miss out on strategic insights into how to use LinkedIn more effectively. As a LinkedIn-focused social media tutor and trainer, I embrace AI tools—but I also know their limitations. When used with expert guidance, AI can become a powerful assistant. On [...]

By |2025-10-30T13:27:13-06:00October 30th, 2025|0 Comments
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Refreshing a Classic: Updating My LinkedIn Ebook for 2025

Earlier this month, I released the sixth edition of my ebook “9 Ways to Stand Out on LinkedIn.” First published in 2015, this resource has evolved over the years — thanks to a wonderful team of collaborators. In nine easy-to-read chapters, the ebook shares: ✅ Practical tips to improve your LinkedIn profile ✅ Ideas to strategically expand your network ✅ Guidance on how to share content and engage more effectively Origin of This eBook This ebook grew from a series of videos I created under the capable direction of Beth Klepper, owner of Mainstream Video Productions, and Erica Jaffe, [...]

By |2025-07-31T21:55:33-06:00July 31st, 2025|0 Comments
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Publicize Your Meetup Group Events Through LinkedIn

Do you publicize your Meetup Group events through LinkedIn? Many business events I attend are held through Meetup groups. You can grow the number of attendees at these events by promoting them through LinkedIn. I’m using the term “events” in this blog post to refer to the meetings that you are holding through your Meetup group. I've been publicizing my own Meetup - Simplify Your Social Media - through LinkedIn for years. The next meeting of my group is July 8 at 1:30 p.m. Mountain Time, and Shawn Teasley, pictured above, will present "DIY or Delegate? Finding the Right [...]

By |2025-06-27T10:38:14-06:00June 26th, 2025|0 Comments
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What are the Benefits of a Paid Account on LinkedIn?

Many clients have asked me: Is it worth it to have a paid account on LinkedIn? For many users, especially those relatively new to using LinkedIn, I generally discourage them from paying for LinkedIn. There’s plenty you can do with a basic (free) account. That said, there are some terrific features available to you when you have a paid account. *At the June 10 meeting of my Simplify Your Social Media Meetup Group, Rosemary O'Shaughnessy (pictured above), a LinkedIn Trainer and Speaker, will present "How LinkedIn Premium Helps Attract and Find Leads Faster." This free event is held through Meetup from [...]

By |2025-06-05T15:51:47-06:00June 5th, 2025|0 Comments
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Strengthen Your Professional Credibility with LinkedIn Recommendations

Do you strengthen your professional credibility with LinkedIn recommendations? LinkedIn recommendations offer professional validation that can strengthen your credibility. Yet, many people overlook this feature or feel unsure how to use it effectively. Recommendations are a vital way to make your profile stand out. It’s one thing to say you’re great at something. It means much more when someone else attests to your abilities and contributions. How to Request a Recommendation Go to the profile of the person you want to ask. Click on the “More” button and select “Request a Recommendation.” Click on “Select Relationship” to choose the [...]

By |2025-05-15T16:07:08-06:00May 15th, 2025|0 Comments
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Give Back to Your Community By Sharing Your Expertise

Do you give back to your community by sharing your expertise? This week, I had another opportunity to help GED students at a local high school learn about LinkedIn. My experience volunteering with these students is incredibly gratifying, as I love introducing LinkedIn to young people. Having a LinkedIn account is just as important as having a resume, no matter how old you are. Some of these students may not be motivated to create a LinkedIn profile now. Yet at least I will have planted a seed with them about the value of LinkedIn. How are you sharing your expertise [...]

By |2025-04-17T15:56:49-06:00April 17th, 2025|0 Comments
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How to Make LinkedIn Less Overwhelming

Would you like to learn how to make LinkedIn less overwhelming? To a person, every one of my clients says “YES” when I ask them that question. So many people are frustrated by all the emails, notifications, and invites they get on LinkedIn. There are some easy ways to achieve the goal of having less information coming to you from LinkedIn. Cut Down on Unnecessary Notifications My Network Section. Click on the “Catch Up” tab which alerts you about events such as birthdays, job changes, and work anniversaries. To stop getting these alerts, click on the three dots next [...]

By |2025-04-04T13:00:39-06:00April 4th, 2025|0 Comments
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Tips for LinkedIn Company Pages

Whether you have a company page on LinkedIn or are considering creating one, these tips for LinkedIn pages can apply to you. Having a company page on LinkedIn gives you an opportunity to showcase your business, share updates, engage with others, and enhance your company’s online presence. While optimizing your personal profile remains crucial, creating and maintaining a company page offers distinct benefits. A company page enhances your company’s brand visibility and strengthens its professional image.   Key Benefits of Having a Company Page Raise Brand Awareness – Your company page serves as a mini-website where you can educate people [...]

By |2025-03-19T21:28:37-06:00March 19th, 2025|0 Comments
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