Boomers' Blog

Which Social Media Sites Are Best for Your Business?

Many of my business owner clients ask me which social media sites are best for them. There are many factors to take into consideration when answering this question. These factors can include the demographics of your clients, which sites they use, and which sites your competitors use. Another important factor is your level of comfort in using each major social media site.   Demographics of Your Clients The age range of your clients can be a major consideration. Over 20% of Facebook users are 55 and older, and this site is still popular with every age group except teenagers. Nearly [...]

By |2022-08-03T20:05:52-06:00August 3rd, 2022|0 Comments

Give Back to Your Business Community

Do you give back to your business community? The folks with Denver-based YellowDog, a design, print and marketing firm, do a terrific job of giving back! The picture at the top of this blog post includes (from left to right) Jennifer Gauerke, Creative Director and Partner with YellowDog, Jenny Mulligan, YellowDog's President, myself, and Cynthia Ord, Marketing Manager with YellowDog. YellowDog Hosts Canva Workshop Just recently, I had the good fortune of attending a fun and informative event hosted by this generous company. Over 40 people participated in an interactive workshop, “Canva and Cocktails,” led by Jenny Mulligan, the [...]

By |2022-07-28T21:08:57-06:00July 28th, 2022|0 Comments

5 Ways to Improve Your LinkedIn Profile to Land Your Next Job

Would you like to learn about 5 ways to improve your LinkedIn profile to land your next job? Employers regularly turn to LinkedIn to learn more about potential employees. Recruiters also rely on LinkedIn to find qualified job seekers to fill the positions available at the companies they serve. Along with providing tutoring and training for business owners on how to use LinkedIn effectively, I also do the same for job seekers. I've found that when job seekers update their profile sections in the ways I list below, they are more likely to land the job they want. In the [...]

By |2022-07-13T21:41:00-06:00July 13th, 2022|0 Comments

Celebrate Your Accomplishments on Social Media!

Do you celebrate your accomplishments on social media? You may feel that people will get annoyed and think of you as a braggart if you celebrate yourself. Instead, what I have experienced is that people will be happy for you and honor you for your accomplishments.   Joyce Graduates as a Member of the Leadership Jefferson County Class of 2022 In my June newsletter, my lead article was about my upcoming graduation as a member of the Leadership Jefferson County Class of 2022. This 10-month program was sponsored by the West Metro Chamber Foundation. It included a 1 ½-day retreat [...]

By |2022-06-16T22:33:14-06:00June 16th, 2022|0 Comments

Do You Do Your Best to Protect Your Privacy on Facebook and LinkedIn?

Do you do your best to protect your privacy on Facebook and LinkedIn? Many of my clients are worried about privacy when it comes to social media. All of us should periodically review our privacy and related settings for each of our social media sites. Taking this action will not only help to address privacy concerns, it will improve your overall experience with these sites.   Facebook Find your settings by clicking on the arrow to the right of the bell icon in your menu bar. Click on “Settings and Privacy” and then click on “Privacy.” In the “General Account” [...]

By |2022-06-02T14:06:41-06:00June 2nd, 2022|0 Comments

Your LinkedIn About Section is the Story of You

In my opinion, your LinkedIn About section is the story of you in the context of your career. Whether you are a business owner or a job seeker, the focus needs to be on the direction you are heading. Yet, people also want to know a bit of your back story to help them learn more about you. Do you tell your unique, compelling story in your LinkedIn About section? Be sure to use this section to its full advantage by sharing your story in a meaningful way. In her excellent book, “LinkedIn for Personal Branding: The Ultimate Guide,” Linked [...]

By |2022-05-26T20:34:52-06:00May 26th, 2022|2 Comments

Improve Your Communication and Leadership Skills by Joining Toastmasters

I highly encourage you to improve your communication and leadership skills by joining Toastmasters. Recently, I celebrated my 25th anniversary of joining Toastmasters, and I’m so grateful for all I’ve learned since then. I joined my first club to help me improve my abilities as a salesperson, as I’d never been in that field before. Not only did I become a better speaker, my listening and feedback skills improved as well. Why am I bringing up Toastmasters in this blog post? This week I led a panel presentation on Toastmasters’ educational platform at one of my Toastmasters clubs. Plus, a [...]

By |2022-05-13T06:49:18-06:00May 13th, 2022|0 Comments

Sharing Self-Esteem Tips with Teens

If you were sharing self-esteem tips with teens, what would you tell them? This week I had the opportunity to co-facilitate a workshop on self-esteem for students at McClain Community High School.  This school, located in Lakewood, CO (a suburb of Denver), is the alternative high school for the Jefferson County School District. My co-facilitator, Rashelle Shone, and I are members of the 2022 class of Leadership Jefferson County.   Successful Living Program Each year, the members of this leadership class select a community service project, and our class selected this program. In our workshops we spoke on subjects that [...]

By |2022-04-28T20:29:24-06:00April 28th, 2022|0 Comments

Nine Ways to Promote Your Speaking Engagements

There are at least nine ways to promote your speaking engagements. I’ve tried a variety of ways to promote these types of engagements and increase attendance – whether at my own events or as a guest speaker. The tips in this blog post apply whether it is an in-person or virtual event.   Prepare to Promote Your Speaking Engagement Make sure your presentation title is short, catchy and understandable. You need to grab people’s attention right away, and that’s what the title will do for you. Include a short description of your talk with key words woven into it. Bullets [...]

By |2022-04-21T09:29:34-06:00April 21st, 2022|0 Comments

Five Ways to Engage with Your LinkedIn Connections

Enhance your LinkedIn experience by using these five ways to engage with your LinkedIn Connections. Too often we connect with people on LinkedIn and then simply ignore them. When you engage with your LinkedIn connections in a sincere, natural way, you are staying top of mind with them. They will appreciate you paying attention to their posts and business milestones, such as new jobs or work anniversaries.   Five Ways to Engage with Your LinkedIn Connections Congratulate them for their achievements Take time at least once a week to review your notifications section. When you see that a LinkedIn connection [...]

By |2022-04-07T21:40:41-06:00April 7th, 2022|2 Comments
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