Boomers' Blog

Benefits of Being a Member of the Simplify Your Social Media Meetup Group

There are many benefits of being a member of the Simplify Your Social Media Meetup Group. I’d love to have you check out our group at our next meeting on Tuesday, March 14 at 1:30 p.m. Mountain Time. Lori Dubois of Marketing Troubadour (featured in the photo above) will present “Email Marketing: Dinosaur or Life Saver?” Here’s a link to RSVP. https://www.meetup.com/meetup-group-simplify-your-social-media/events/291566659/ Who is the Group For and What Happens at the Meetings? I created this Meetup group as a way to help business people learn more about social media. The people I find who most benefit from attending [...]

By |2023-03-09T21:17:51-07:00March 9th, 2023|0 Comments

Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments

What Contributes to the Success of a Business Networking Group?

Have you ever wondered what contributes to the success of a business networking group? I’ve asked myself that question on many occasions over the nearly 10 years since I went full-time with my business. I’ve asked it as a leader of several different business networking groups. And I’ve asked it whenever I explore the possibility of joining a new group. A couple months ago, I wrote a blog post on this topic. That post was written as I was deciding whether to join a new group and whether to leave an existing group. Here’s what I wrote then: When [...]

By |2023-01-18T21:49:49-07:00January 18th, 2023|0 Comments

Types of Videos to Use in Video Marketing

Do you ever wonder about which types of videos to use in video marketing? I recently turned to Beth Klepper, founder of Mainstream Video Production, for some guidance on this topic. I’ve worked with Beth and her team for over seven years to create videos for my website and social media. Before we had our consultation last week, Beth had reviewed the videos I currently have on my website and social media and made suggestions for the types of videos I should use. Three Types of Videos There are three basic types of videos to use in video marketing: [...]

By |2023-01-11T21:38:54-07:00January 11th, 2023|0 Comments

Ways to be Efficient with Your Time on LinkedIn

Are you looking for ways to be efficient with your time on LinkedIn? As we enter this new year, we often reassess the ways that we spend our time, including on social media. You may assume that you need to be on LinkedIn daily and spend a considerable amount of time on it. However, I believe that spending as little as 15 minutes on LinkedIn twice a week is enough for most people.  Five Things to Do at Least Once a Week  Review your pending invites and either accept or ignore them. A potential client or referral source could be [...]

By |2023-01-04T20:38:16-07:00January 4th, 2023|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Additional Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the third in a series of three posts on how to add sections to your profile. In the first of the three blog posts, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In the second of the three blog posts, I provided tips for how to approach the Recommended sections. Here’s [...]

By |2022-12-14T21:41:18-07:00December 14th, 2022|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Recommended Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the second in a series of three posts on how to add sections to your profile. In last week’s blog post, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In this week’s blog post, I provide tips for how to approach the Recommended sections. As a reminder, the place to start [...]

By |2022-12-08T21:54:44-07:00December 8th, 2022|0 Comments

Adding Sections to Your LinkedIn Profile – Tips for the Core Sections

Have you ever wondered how to go about adding sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for adding sections to a profile. The place to start when adding one or more sections to your LinkedIn profile is by clicking on the button “Add profile section.” On the LinkedIn app, the button is called “Add section.” When you do that, you will see three groupings of sections: Core – LinkedIn calls these sections the “basics,” and they are summary (the about section), education, position (experience section) and skills. Recommended – LinkedIn points out that [...]

By |2022-12-01T08:02:58-07:00December 1st, 2022|0 Comments

Hats Off to SHE Leads Group!

Hats off to SHE Leads Group and especially to its founder, Beth Boen. This week I had the opportunity to attend two functions of the SHE Leads Group. On Monday, I participated in a very lively virtual business-category-exclusive speed networking event. Today, I visited their Coast-to-Coast B2B Virtual Chapter, and was very impressed with the group. Beth created SHE Leads Group in 2016 to offer women more than a traditional leads group. Specifically, it provides: Business development training at every meeting Business category exclusivity in multiple categories Schedules that honor professional women in business Local, professional, established and reputable businesses [...]

By |2022-11-17T21:27:14-07:00November 17th, 2022|0 Comments

Have You Gotten to Know the Executive of Your Chamber of Commerce?

Have you gotten to know the executive of your chamber of commerce? If not, make a point to do so. Suggest that the two of you go out for coffee or lunch. Share some of your professional expertise with them. Make a point of introducing them to people in your business community. Reaching out to your chamber executive is especially important when they are new to their position. They appreciate it when chamber members help them to get grounded in the community the chamber serves.   Introducing Kristin Kim, VP and Head of the West Metro Chamber Kristin took on [...]

By |2022-11-03T20:57:12-06:00November 3rd, 2022|0 Comments
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