Boomers' Blog

Video Marketing – Preparation Tips

After nearly a year of planning, I have joined the world of video marketing. The journey from the time I decided to create videos to the time when they went up on YouTube was much longer and far more involved than I had anticipated. Here is what I learned along the way. My next blog post will provide tips for how to promote your videos once you get them made and posted so people will actually watch them. After all, that’s the point of going to all that trouble.    Reflections on Creating My First Marketing Videos First, remember you [...]

By |2015-01-22T21:34:19-07:00January 21st, 2015|1 Comment

Facebook Friendships with Business Colleagues: Pros and Cons

The more I network for my business as a social media tutor, the more people in the business world send me friend requests on Facebook. At first I ignored these requests, thinking that Facebook is a social media platform I use for personal reasons and LinkedIn is the platform I use for professional purposes. Then over time, I began to accept at least some of the friend requests, as I found myself wanting to get to know my some of my business connections on a personal level too. Some Advantages of Being Facebook Friends with Business Colleagues You can tag [...]

By |2015-01-20T00:36:19-07:00January 13th, 2015|0 Comments

Engaging With LinkedIn Connections

Recently a client of mine asked me how to get more business out of his connections on LinkedIn. He has been systematically connecting with potential clients and referral partners and is pleased to have over 500 connections, however, he has yet to close a deal or get a referral through any of his connections. After reviewing his profile and activity on LinkedIn, I made several recommendations. I thought I would share these recommendations with my blog readers, as one or more of them may resonate with you.   Tips for Engaging with LinkedIn Connections Make regular status updates. Many LinkedIn [...]

By |2015-01-06T08:45:03-07:00January 6th, 2015|0 Comments

Messaging Via Social Media Sites

Remember when you first got on Facebook or LinkedIn and someone messaged you from within that social media platform? Since the message likely came through your email, your first response (if you were like me), was to attempt to just hit reply and write them back via email. You might even have written out a reply in an email and hit “send,” only to realize that they weren’t going to get your message that way – you had to go to the site from which they sent it and reply from there. Going into the site just seemed so inconvenient. [...]

By |2014-12-09T16:27:47-07:00December 9th, 2014|0 Comments

Your Ideal Clients and Your Social Media Presence

Recently I have been working with a branding consultant to help me better clarify who my ideal clients are and how I can more effectively reach them without lots of uninterested folks in the mix. Thanks to Emilie Downs of Imago Visual (http://www.imagovisual.com/), I have been reflecting on such things as my ideal clients’: Values and goals Needs and wants Key characteristics Attitudes and beliefs Special requirements and perceptions In addition to working with Emilie, I have been informally asking people how they would describe the services I offer through my Boomers’ Social Media Tutoring business. This exercise has been [...]

By |2014-12-02T20:20:18-07:00December 2nd, 2014|0 Comments

Five Ways to Stand Out on LinkedIn

Many people resist doing much with LinkedIn because it seems like such a boring platform. They think of it merely as a place to post their resume and a tool to use when looking for work. However, LinkedIn is actually a very powerful platform with a wide range of features that can help advance the career of practically any professional. Here are some tips for standing out on LinkedIn.     Five Tips for Making Your LinkedIn Profile Shine Make your Summary section stand out by including links to websites, videos, and anything else with a URL that can help [...]

By |2014-11-20T14:29:22-07:00November 20th, 2014|2 Comments

How to Select the Best Social Media Sites

One of the questions my clients pose most often is: How do I know which social media site is best for me? They want to maximize the time they spend using social media to grow their business, sell more books, reach larger audiences, etc.   Below are some of the things I suggest that they consider when making those decisions.   Considerations When Selecting a Social Media Site Which sites are your customers using? This question can be expanded to include the readers of a book, audiences for those who do professional speaking, etc. How do you know? You ask! [...]

By |2014-11-11T16:10:18-07:00November 11th, 2014|0 Comments

5 Tips for Using Social Media While on Vacation

Recently my husband and I took a two-week trip to Australia to visit family members and do a bit of touring. It was the first time I had been on a vacation for that long since I became active on social media in late 2008. (Yes, I know I need to get out of town more often!) Even though I wasn’t super-oriented toward social media while I was out of town, I would get pretty frustrated when I couldn’t access it. So, I must admit that it is difficult for me to be “unplugged” for more than a day or so.   My [...]

By |2014-11-03T20:54:48-07:00November 3rd, 2014|0 Comments

Pointers for Using Pinterest for Business

Pinterest offers a variety of useful options for reaching current and potential customers. Although it’s more of a bookmarking site than a typical social media site, over time Pinterest has added news and messages features to make it more like Facebook and Twitter, allowing more and different types of interactions. For those of you not familiar with this growing site, it’s helpful to think of it as an electronic version of the bulletin boards where people tack (pin) things they want to remember. Knowing that makes their terminology easy to understand: Pins: bookmarks to bring you back to an image [...]

By |2014-10-14T09:07:10-06:00October 13th, 2014|0 Comments

Consuming Social Media – Knowing When You are Full

Social media provides numerous benefits. Yet, one of the challenges of using it is that we can be overwhelmed by the sheer volume of available material – it’s impossible to even scan it all, and it might not be a good idea to even try. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the [...]

By |2014-10-06T21:50:14-06:00October 6th, 2014|0 Comments
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