Boomers' Blog

Why You Still Need Your Computer for Social Sites

With so many people opting to access social media sites from their mobile devices, some people may be wondering if they should even bother to keep accessing those sites via computer. My response is – the computer is still necessary, especially for customizing privacy settings and making changes in your personal profile on a site like LinkedIn or in the About section of your Facebook timeline. Certainly there are a wide range of activities that you CAN do on mobile devices, from sending Friend requests on Facebook, to posting a status update on LinkedIn, to pinning something to a board [...]

By |2015-02-10T23:24:03-07:00February 10th, 2015|0 Comments

Customize Your LinkedIn Profile Format

Did you know that you can move many of the sections within your LinkedIn profile and even the components within some of the sections? Whether you’re looking for a job, seeking to grow your business, or simply wanting to showcase yourself in the best possible way, you likely have a preferred format or order of presentation. That format is likely not the one provided by the template LinkedIn provides. To relocate a section, click on the icon of two arrows, one pointing up and one pointing down, at the top right corner of the section. Then you can drag that [...]

By |2015-02-03T06:37:42-07:00February 2nd, 2015|0 Comments

Video Marketing – Promoting Your Video

While I’m still in the beginning stages of promoting my videos on optimizing your LinkedIn profile photo, headline, summary, and experience sections, I do have some suggestions based on what I have learned so far. (See my post from last week "Video Marketing: Preparation Tips" on how to prepare to create a video if you are just getting started.)   Getting Some Credibility from Google If you haven’t been active on YouTube, now is the time to start. On a regular basis, search for YouTube channels in your niche and subscribe to them. Now start commenting on the videos from [...]

By |2015-01-29T19:24:34-07:00January 29th, 2015|0 Comments

Video Marketing – Preparation Tips

After nearly a year of planning, I have joined the world of video marketing. The journey from the time I decided to create videos to the time when they went up on YouTube was much longer and far more involved than I had anticipated. Here is what I learned along the way. My next blog post will provide tips for how to promote your videos once you get them made and posted so people will actually watch them. After all, that’s the point of going to all that trouble.    Reflections on Creating My First Marketing Videos First, remember you [...]

By |2015-01-22T21:34:19-07:00January 21st, 2015|1 Comment

Facebook Friendships with Business Colleagues: Pros and Cons

The more I network for my business as a social media tutor, the more people in the business world send me friend requests on Facebook. At first I ignored these requests, thinking that Facebook is a social media platform I use for personal reasons and LinkedIn is the platform I use for professional purposes. Then over time, I began to accept at least some of the friend requests, as I found myself wanting to get to know my some of my business connections on a personal level too. Some Advantages of Being Facebook Friends with Business Colleagues You can tag [...]

By |2015-01-20T00:36:19-07:00January 13th, 2015|0 Comments

Engaging With LinkedIn Connections

Recently a client of mine asked me how to get more business out of his connections on LinkedIn. He has been systematically connecting with potential clients and referral partners and is pleased to have over 500 connections, however, he has yet to close a deal or get a referral through any of his connections. After reviewing his profile and activity on LinkedIn, I made several recommendations. I thought I would share these recommendations with my blog readers, as one or more of them may resonate with you.   Tips for Engaging with LinkedIn Connections Make regular status updates. Many LinkedIn [...]

By |2015-01-06T08:45:03-07:00January 6th, 2015|0 Comments

Messaging Via Social Media Sites

Remember when you first got on Facebook or LinkedIn and someone messaged you from within that social media platform? Since the message likely came through your email, your first response (if you were like me), was to attempt to just hit reply and write them back via email. You might even have written out a reply in an email and hit “send,” only to realize that they weren’t going to get your message that way – you had to go to the site from which they sent it and reply from there. Going into the site just seemed so inconvenient. [...]

By |2014-12-09T16:27:47-07:00December 9th, 2014|0 Comments

Your Ideal Clients and Your Social Media Presence

Recently I have been working with a branding consultant to help me better clarify who my ideal clients are and how I can more effectively reach them without lots of uninterested folks in the mix. Thanks to Emilie Downs of Imago Visual (http://www.imagovisual.com/), I have been reflecting on such things as my ideal clients’: Values and goals Needs and wants Key characteristics Attitudes and beliefs Special requirements and perceptions In addition to working with Emilie, I have been informally asking people how they would describe the services I offer through my Boomers’ Social Media Tutoring business. This exercise has been [...]

By |2014-12-02T20:20:18-07:00December 2nd, 2014|0 Comments

Five Ways to Stand Out on LinkedIn

Many people resist doing much with LinkedIn because it seems like such a boring platform. They think of it merely as a place to post their resume and a tool to use when looking for work. However, LinkedIn is actually a very powerful platform with a wide range of features that can help advance the career of practically any professional. Here are some tips for standing out on LinkedIn.     Five Tips for Making Your LinkedIn Profile Shine Make your Summary section stand out by including links to websites, videos, and anything else with a URL that can help [...]

By |2014-11-20T14:29:22-07:00November 20th, 2014|2 Comments
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