Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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LinkedIn Profiles Are For YOU, Not Your Business

As a business owner, it is tempting to make your LinkedIn profile be about your business and not so much about you. Just keep in mind that you - the person - need to be the focus of your profile. When you own a business, you typically describe the business in the third person your website, in a brochure, or in other marketing materials. There is a section of LinkedIn where you can use this approach – the company page, which works very much like a business page does on Facebook. However, the focus of a LinkedIn profile should be [...]

By |2016-02-22T08:53:59-07:00February 22nd, 2016|0 Comments
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Facebook Lists – What Are They and How to Use Them

Ever wish you could focus on just the news feed posts of some Facebook friends and less on the posts of others? There is a way: Facebook Lists. These lists are part of the Friends section that you see in the left column on your Home page.   What are Facebook Lists? To access them, just click on the word FRIENDS. What you see now are the generic lists that Facebook has automatically created for you. They include everywhere your profile says you went to school, each place you said you worked, close friends, and family. If any of these [...]

By |2016-02-14T22:49:30-07:00February 14th, 2016|0 Comments
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How to Hide Things on Facebook

In my Facebook for Beginners classes, students are always asking me how to hide things such as ads, games, etc. While not everything one might wish to hide can be hidden, there are ways to hide certain things. For example, you can tell Facebook that you don’t want to see a particular ad or ads for a particular company. But most likely there will always be ads, as having ads is one way that Facebook is able to remain a free service to all those who use it. Here are some things you CAN hide on Facebook:   Hiding Parts [...]

By |2016-02-07T23:20:17-07:00February 7th, 2016|0 Comments
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Publishing Blog Posts on LinkedIn

Are you publishing blog posts on LinkedIn? Even though this feature was opened up to most LinkedIn users nearly two years ago, not that many folks are taking advantage of it. There are other ways to share info on LinkedIn – such as via posting short updates and/or sharing what other connections put on LinkedIn. It’s a good idea to regularly post short updates to share quick tips, trends, and observations related to your field of expertise. This keeps you top-of-mind, without being pushy or overtly marketing your business. Another practice I recommend is commenting on and sharing the updates [...]

By |2016-02-01T23:18:14-07:00February 1st, 2016|0 Comments
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Tagging on Facebook: Terrific or Terrible?

Ever wonder why you get notifications in your globe icon on Facebook from people you don’t even know? Chances are they are the result of having a Facebook friend “tag” you in a post they recently put up on Facebook. Tagging happens in photos – it’s when someone on Facebook identifies a Facebook friend in a picture. It also happens when the Facebook user enters the name of a Facebook friend in a post or a comment they make and creates a hyperlink to the personal page of that Facebook friend. Either way, the result is that a post that the [...]

By |2016-01-24T18:48:56-07:00January 24th, 2016|0 Comments
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Get Savvy with Your Company’s Statistics

Who are your clients? Which of your services is most in demand? Where does your business really come from? This blog post will deviate from my typical approach of sharing various tips and/or observations about using social media sites. Instead, I’m sharing what I’ve learned from analyzing some of the statistics I gathered over the last two years of observing my own company. As I plan my business strategies and goals for 2016, I need to take into account (among other things) the nature of my clientele, what types of services they’ve purchased, and how they found me. This process has [...]

By |2016-01-19T21:42:44-07:00January 19th, 2016|0 Comments
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Use Social Media to Get More Speaking Engagements

Many people grow their business through speaking and training. Sometimes they are paid for these engagements, and other times they do them to solely market their business. Effective use of social media can help you secure more of these engagements. Here are some ways to do so using LinkedIn, Facebook, and Twitter.   Using LinkedIn Include key words such as “speaking,” “training,” and related terms in your LinkedIn profile headline, your summary, and in other parts of your profile. Include video clips from recent speaking engagements in your summary and in the appropriate job listings in your experience section. Create [...]

By |2016-01-13T16:21:58-07:00January 10th, 2016|0 Comments
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Tips for Temporarily Hiding Your Social Media Presence

At this time of the year, people often become motivated to “spruce up” their LinkedIn profile or perhaps create a business page on Facebook for their company. However, they sometimes want to tinker a bit with their profile without others seeing the “draft” versions. Or they may want to keep their business page under wraps until they are ready for others to see it on Facebook. If you want to temporarily hide your social media presence for these or any other reasons, here’s how to do it: Hide Your LinkedIn Profile Go to your Privacy and Settings section (visible when [...]

By |2016-01-06T14:39:47-07:00January 6th, 2016|0 Comments
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Use Social Media to Commend Others

Has someone done a terrific job for you lately? Maybe it was a home service, such as carpet cleaning or painting. Perhaps it was a professional service, such as accounting or insurance. In addition to using the online reputation services such as Yelp or Google reviews, consider commending them (or their company) via a social media site, such as Facebook or LinkedIn. Rate Your Service Provider on Their Facebook Business Page The next time you get great service from a business, go to Facebook and search for their business page and choose one or more of these thank you options: [...]

By |2015-12-13T22:24:22-07:00December 13th, 2015|0 Comments
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Investigating the New Format of the LinkedIn App

The new format of the LinkedIn App appeals to me, for the most part, because they have improved the user experience. The old version had a lot of limitations, so it’s good to see these improvements. What Are LinkedIn Experts Saying? One of the things I like to do when something new comes out is watch a YouTube video about it by someone in the know. Fortunately, LinkedIn expert Viveka Van Rosen recently posted a new one on her YouTube channel. Having already watched it a couple of times, I have a better understanding of the functionality of this app. Here [...]

By |2015-12-08T11:53:57-07:00December 8th, 2015|0 Comments
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