Boomers' Blog

Preparing for LinkedIn’s Changes

Are you preparing for LinkedIn’s changes? As you may be aware, LinkedIn doesn’t announce when its changes are happening. Instead, they tend to gradually roll them out user by user. The next change for LinkedIn users will be the overall design of their LinkedIn profile. Also, the navigation tools are changing as well as certain features going away. While I don’t have these changes, one of my tutoring clients does. I was happy to see the new look “in person” so I could investigate it. Here are some of my thoughts on what I found: There are things that will [...]

By |2017-01-09T22:04:44-07:00January 9th, 2017|0 Comments

Serving Others in Cyberspace

Are you involved in serving others in cyberspace?  Or perhaps you are the recipient of virtual services. Maybe you have done both at some time or another. At this point in the evolution of cyberspace, it is actually quite common to have a business relationship with someone you may never meet “ITRW” (in the real world). What’s prompting me bring up this matter is a comment I recently saw on LinkedIn in which someone mentioned a post he thought was fake. He went on to say he would never do business with someone he hadn’t met in person. There was [...]

By |2017-01-03T18:44:58-07:00January 3rd, 2017|0 Comments

Commending Others via Facebook and LinkedIn

During this annual season of giving,  consider commending others via Facebook and LinkedIn. Such commendations honor those people and companies that have served you well during the past year.   Here are some tips for how to do it:   Commending Others on Facebook Review people or companies on their business page just as you might post reviews on Yelp or Google. Start by searching for the person or company’s business page. You will find the Reviews option on the left side of the page. Some business pages will not have it available, but hopefully most will. Click on the word Reviews and select [...]

By |2016-12-11T23:31:53-07:00December 11th, 2016|0 Comments

LinkedIn Can Promote Membership Organizations

There are many ways that LinkedIn can promote a membership organization. Recently, I did a LinkedIn training for the board of directors of the Denver Jewish Chamber of Commerce (DCJJ). They asked me to help them find ways to use LinkedIn to help them grow. The recommendations I gave this group can be successfully applied to other membership-based organizations. Ways LinkedIn Can Promote a Membership Organization Board members should include their position in the experience section of their own profiles for several reasons: Positions in the experience section get more attention than those in the organizations section. Positions come up in the [...]

By |2016-12-06T22:03:16-07:00December 6th, 2016|0 Comments

Facebook Posts: Selecting Your Audience

Facebook users can select their audiences for Facebook posts on their personal page. Have you tried changing your audiences? You do it in the section to the left of the blue Post button in the status update box. It’s important that you keep in mind that whatever audience you select will become the default for your next post. So you must be vigilant about remembering to check that you’ve got the right audience for your current post. For example, let’s say you have a post that’s more personal in nature. It’s one you’d prefer to not have your business acquaintances who are also Facebook friends see. [...]

By |2016-11-27T23:46:13-07:00November 27th, 2016|0 Comments

Challenges of Having Two Facebook Accounts

Many people choose to have two Facebook accounts: one for their personal life and one for their business life. In addition, some will use this business-oriented account to replace having an actual business page. I understand the desire to keep personal and business lives separate on Facebook. However, there are challenges with having two Facebook accounts. And for the most part, these challenges overshadow any perceived benefits. First, it is against Facebook’s terms of service to create an account solely for business purposes. Therefore, Facebook has the right to shut down these accounts, and I am familiar with two instances [...]

By |2016-11-20T22:02:57-07:00November 20th, 2016|0 Comments

Appreciate and Honor Others on Social Media

There are many tools we can use to appreciate and honor others on social media. In fact, the ability to use social media in this fashion is one of the things that initially drew me into using these sites. There are numerous ways to use social sites to share your generosity of spirit. Here are some ways to use Facebook and LinkedIn to honor and appreciate others. Most of my suggestions are things you can do publicly, but some are meant to be done privately.   Appreciate and Honor Others on Facebook Like their Facebook business page. Then, periodically share [...]

By |2016-11-14T22:48:18-07:00November 14th, 2016|0 Comments

Removing Facebook Friend Requests and LinkedIn Invites

Each of us has probably sent a social media invite on sites like Facebook and LinkedIn that we regretted sending. Ever wish you never sent that Facebook Friend request? Or have you ever sent a LinkedIn invitation you didn’t mean to send? When people first start using these sites, they often send out invites by mistake. Even experienced users have done this. Sadly, LinkedIn especially encourages its users to send out invites to large number of people and makes it easy to do so in error. Luckily there are ways to remove these inadvertently sent invites and requests. And for [...]

By |2016-11-07T22:25:24-07:00November 7th, 2016|0 Comments

LinkedIn Profile – Just Have One!

When your career takes a major shift, it is tempting to create a second LinkedIn profile to reflect the change. Don’t do it! Recently I started working with a client who changed companies. To distinguish herself from her former professional identity, she created a second LinkedIn profile. Her original profile was quite robust, with over 500 connections. By the time she sought my help, she had over 200 connections on her second profile. What’s a person to do in this situation? Sadly, it is complicated.   Duplicate LinkedIn Profile - Use the LinkedIn Help Center Want to know if you [...]

By |2016-10-30T22:27:20-06:00October 30th, 2016|0 Comments

Facebook Business Page Likes – How to Increase Them

All of us with Facebook business pages would like those pages to receive more likes. Yet, it can be frustrating to get more Facebook business page likes if you don't know how to do this. Having more people like your page, leads to more people seeing your posts. This can be good for business. Yet, many people aren’t sure how to make it happen. There are a number of strategies you can use, including requesting that people like your page via Facebook and email.   Invite Your Facebook Friends to Like Your Facebook Business Page Start by clicking on the [...]

By |2016-10-24T23:01:14-06:00October 24th, 2016|0 Comments
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