Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Reasons Why Millennials Like Using LinkedIn

Although most of my clients are 50 and older, I have a special place in my heart for millennials. Many of my closest business advisers and associates are millennials. Last month, I was researching the topic of millennials and LinkedIn for a talk at my Toastmasters club. According to the articles I found, LinkedIn often doesn’t appeal to millennials because: They consider it boring compared to the sites they typically frequent. It can feel too structured to them, and they can become overwhelmed with all the sections to complete in their profile. They don’t see very many other millennials to [...]

By |2017-05-03T13:51:38-06:00May 1st, 2017|0 Comments
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Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Have  you thought to use LinkedIn’s Volunteer Experience Section to showcase your community involvement? Earlier this year, LinkedIn made major changes in the format of LinkedIn profiles. One was to consolidate many sections under the Accomplishments, which is located toward the bottom of your profile. It can include certifications, courses completed, organization memberships, projects, honors and awards, languages spoken, test scores, publications, patents, and more. While it still makes sense to populate the sections under Accomplishments, it is also important to complete the Volunteer Experience section.     Which Organizations Should You Include in Your Volunteer Experience Section? When you [...]

By |2017-04-24T21:30:49-06:00April 24th, 2017|0 Comments
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How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there are ways to have a strong social media presence with only a reasonable investment of time.   Tips for Efficient [...]

By |2017-04-19T23:50:01-06:00April 19th, 2017|0 Comments
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Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Do you already monitor visitor posts, comments, and reviews on your Facebook Business Page? This is the type of activity that increases your page’s traction and visibility. That’s why it is so important to track and showcase it. However, everyone occasionally receives a comment, post, and/or review that is less than complimentary. Or one that simply makes no sense, or is even written in another language. (The latter has happened on my page.) What do you do then?   Visitor Posts and Comments on Your Facebook Business Page Adjust the general settings for your page. This allows you can monitor [...]

By |2017-04-03T23:13:21-06:00April 3rd, 2017|2 Comments
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Create a Great First Impression on LinkedIn

Does your LinkedIn profile create a good first impression? In 2013, Anna Pitts published an article titled You Only Have 7 Seconds to Make a Good First Impression in “Business Outsider Australia." Some of the key things she listed include: Smile Shake hands Introduce yourself Speak clearly Maintain eye contact Read the original article at https://www.businessinsider.com.au/only-7-seconds-to-make-first-impression-2013-4 Now let’s translate these concepts into the LinkedIn environment. In 2013, Karen Emanuelson provided six helpful tips in her article Creating a First Impression on LinkedIn in the online publication “Reciprocate.” Here are some of her tips, with a few additional suggestions from me. [...]

By |2017-03-27T23:05:50-06:00March 27th, 2017|0 Comments
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Celebrate Your Business Milestones on Social Media

It’s important to celebrate your own business milestones on social media. Too often people avoid this because they don’t want to come across as boastful or overly self-promoting. While you shouldn’t post one brag after another, what I have found is that selectively sharing special milestones gives folks a chance to thank and honor you.   Some Business Milestones to Celebrate Anniversary of the Creation of Your Business. Recently, I celebrated the fourth anniversary of my company with posts on Facebook and LinkedIn. The responses were so heartwarming. Technically, Boomers Social Media Tutors began in October, 2010, when I created [...]

By |2017-03-23T16:11:21-06:00March 20th, 2017|0 Comments
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Be Sure to Control Your Facebook Business Page

Do you have a Facebook business page to help market your business? If so, did you create it yourself? If not, are you one of its administrators? If someone created it for you, that person automatically became the administrator, usually called the admin. There can be more than one, so make sure they made you an admin rather than just an editor. You need to be able to monitor the activity of any others who work on the page. This is true even if you have a trusted employee or social media professional doing this for you. That’s why you [...]

By |2017-03-14T22:34:09-06:00March 14th, 2017|0 Comments
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Tips for Adjusting to LinkedIn’s Changes

Many people have started asking me for tips for adjusting to LinkedIn's changes. Do you have LinkedIn’s new user interface on your computer yet? If not, you should have it by the end of March. The occasional LinkedIn user might not even notice when the look of their LinkedIn changes on their computer. The more frequent LinkedIn user might be thrown off by these changes. They might start wondering how to update their profile and/or how to navigate effectively.   Profile Layout   The new look of LinkedIn is much like the way that LinkedIn displays on a mobile device [...]

By |2017-03-06T22:01:17-07:00March 6th, 2017|0 Comments
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Social Media for Sensitive Situations

Have you used social media for sensitive situations? I have. Facebook is my site of choice for these situations because that’s where most of my friends are. Recently a loved one faced some significant health issues and having Facebook as a communication tool was a blessing. It gave us a way to reach many friends and acquaintances with the initial news. I also posted when there were periodic updates about progress and setbacks.   Recommendations for Using Social Media for Sensitive Situations Call and/or email close family members and friends before putting anything on social media. You don’t want one [...]

By |2017-03-02T08:16:10-07:00March 2nd, 2017|0 Comments
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Getting Sales Navigator on LinkedIn

Until now, I have never considered getting Sales Navigator on LinkedIn, but I have changed my mind. Here’s why. This year I am expanding the business offerings of my company. I will continue to help small business owners and entrepreneurs be more productive with LinkedIn and other social media platforms. My new offering is providing LinkedIn training for teams of sales professionals. Many sales professionals can benefit from LinkedIn features not available to those with a free account. If I am to help them use those features, I will need to get them myself. If you’re considering moving to a [...]

By |2017-02-15T18:39:50-07:00February 15th, 2017|0 Comments
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