Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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How Do You Like to Learn About Social Media?

Do you have a preference about how you like to learn about social media? Do you like group classes? Private tutoring? What about webinars? When I first started my business, one-on-one tutoring was the main way I helped people learn about using social media. Within the first year, I started offering training to groups. This year, I started offering both free and paid webinars. As I reflect on the evolving nature of my business offerings, it occurs to me that for some people, one modality is best. For others, a mix of two is better. And there are times when [...]

By |2017-06-21T15:21:33-06:00June 21st, 2017|0 Comments
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Use Facebook to Honor Your Favorite Local Organizations

How can you use Facebook to honor local organizations such as chambers of commerce, professional/trade organizations, broad-based business networking groups, category-specific leads/referral groups? Last week, in just one day, I attended: the monthly meeting of my professional organization my favorite broad-based networking group a signature event hosted by one of the chambers of commerce I belong to. Because each of these organizations is so important to me, I often spread the word about them through Facebook. I don’t do this every time I attend a meeting, but each of these gatherings felt special enough to me to call attention to [...]

By |2017-06-12T23:23:21-06:00June 12th, 2017|0 Comments
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Options for Posting on LinkedIn

There are several options for posting on LinkedIn: updates (sometimes called posts), articles, and images. You share all these from your homepage. Lately I’ve noticed that I get a bigger reach with the updates I post than with the articles I’ve published. My suggestion is to mix it up posting both updates and articles, as they serve different purposes. Articles and updates appear in your feed and in the Articles and Activities section of your profile. Updates are typically visible for about 14 days. One of the benefits of posting articles is that they remain visible on your profile indefinitely, [...]

By |2017-05-31T15:55:32-06:00May 30th, 2017|0 Comments
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Use Facebook Live Videos Effectively at Events

Have you been wondering how to use Facebook Live videos effectively at events? Creating these videos can be fun, once you get the hang of it. They are a straightforward way of drawing attention to your event. And they’re free. You create them through the Facebook app on your smart phone. Begin as though you were going to create a post, but click on the word “Live” below the box where you would type. Type in a brief description of what you are about to record, then click on the arrows at the top right to record someone else. To [...]

By |2017-05-23T00:25:29-06:00May 23rd, 2017|0 Comments
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How to Handle Awkward Situations on Social Media

Have you ever been in an awkward situation on a social media site? Perhaps you were the one posted something you later felt awkward about. Or perhaps someone else did something that seemed awkward to you. However, you didn’t know how to let them know so they hopefully wouldn’t make the same mistake again. With Mother’s Day fresh in our minds, I got to thinking about this topic. Often our mothers (or others in their generation) want to communicate with us on a social site. Yet, not having grown up using social media, they can be prone to doing things [...]

By |2017-05-17T22:25:29-06:00May 17th, 2017|0 Comments
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What’s the Point of Sharing and Schmoozing on LinkedIn?

Many people have asked me - what's the point of sharing and schmoozing on LinkedIn? This question led me to create my first webinar: “Sharing and Schmoozing on LinkedIn.” It’s available, free, at https://www.youtube.com/watch?v=2BVwP4tXK4o Check it out, and while you’re there, consider subscribing to my YouTube channel. This post covers some reasons people don’t share and schmooze on LinkedIn and the value of doing it. In case you haven’t heard of the word “schmooze,” it is Yiddish and comes from the root (also Yiddish) “schmuesn” which means “to chat.” Jewish immigrants brought this word to the US where it has [...]

By |2017-05-10T23:23:26-06:00May 10th, 2017|0 Comments
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Reasons Why Millennials Like Using LinkedIn

Although most of my clients are 50 and older, I have a special place in my heart for millennials. Many of my closest business advisers and associates are millennials. Last month, I was researching the topic of millennials and LinkedIn for a talk at my Toastmasters club. According to the articles I found, LinkedIn often doesn’t appeal to millennials because: They consider it boring compared to the sites they typically frequent. It can feel too structured to them, and they can become overwhelmed with all the sections to complete in their profile. They don’t see very many other millennials to [...]

By |2017-05-03T13:51:38-06:00May 1st, 2017|0 Comments
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Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Have  you thought to use LinkedIn’s Volunteer Experience Section to showcase your community involvement? Earlier this year, LinkedIn made major changes in the format of LinkedIn profiles. One was to consolidate many sections under the Accomplishments, which is located toward the bottom of your profile. It can include certifications, courses completed, organization memberships, projects, honors and awards, languages spoken, test scores, publications, patents, and more. While it still makes sense to populate the sections under Accomplishments, it is also important to complete the Volunteer Experience section.     Which Organizations Should You Include in Your Volunteer Experience Section? When you [...]

By |2017-04-24T21:30:49-06:00April 24th, 2017|0 Comments
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How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there are ways to have a strong social media presence with only a reasonable investment of time.   Tips for Efficient [...]

By |2017-04-19T23:50:01-06:00April 19th, 2017|0 Comments
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Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Do you already monitor visitor posts, comments, and reviews on your Facebook Business Page? This is the type of activity that increases your page’s traction and visibility. That’s why it is so important to track and showcase it. However, everyone occasionally receives a comment, post, and/or review that is less than complimentary. Or one that simply makes no sense, or is even written in another language. (The latter has happened on my page.) What do you do then?   Visitor Posts and Comments on Your Facebook Business Page Adjust the general settings for your page. This allows you can monitor [...]

By |2017-04-03T23:13:21-06:00April 3rd, 2017|2 Comments
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