Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Ideas for Hosting a Recognition Event

Would you like to get some ideas for hosting a recognition event? I highly recommend hosting such events as a way to honor and thank key people. I recently attended such an event, and it was so well-planned and orchestrated that I wanted to tell you about it. TAB Focused Directions, a franchise of The Alternative Board, hosted this terrific event. Laura Drury is the CEO of this company, and Steve Drury is the president. They are co-owners, as well as facilitators and business executive coaches. Quoting from its website: “The Alternative Board (TAB) helps business owners and leaders confidently [...]

By |2021-11-05T09:19:48-06:00November 5th, 2021|0 Comments
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The Joy of Attending Three Book Launches

In this past week, I’ve had the joy of attending three book launches. Each book launch had a distinct flavor and reflected the authors and the nature of their books. Since I don’t get to these events very often, I thought I’d share my observations about them.   Lean Into Your Yuck: 7 Steps to Mastering Nonfiction Book Structure by Alexandra O’Connell A book editor and writing coach for over 10 years, Alexandra O’Connell published her first book this year. According to the Amazon description of the book: “Lean Into Your Yuck provides the guidance and tools the pros use [...]

By |2021-10-27T21:46:22-06:00October 27th, 2021|0 Comments
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Why Have a LinkedIn Page for Your Company?

A LinkedIn page (formerly called a company page) is in many ways comparable to a Facebook business page. It’s the business presence that your company has on LinkedIn. As with a Facebook page, you create the LinkedIn page through your personal LinkedIn account. Have you wondered if you should have a LinkedIn page? Here are my thoughts. Reasons to Have a LinkedIn Page Raise brand awareness – educate customers on your products and services. Build relationships – generate leads and engage your audience. Increase the search engine optimization (SEO) in internet searches for your company. To have the option to [...]

By |2021-10-20T21:06:25-06:00October 20th, 2021|0 Comments
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Some of the Benefits of Using Facebook and Instagram Stories

Have you ever wondered about some of the benefits of using Facebook and Instagram stories? I sure have. Recently, Monica Miller, an international speaker, author, writer, and coach, enlightened the attendees of my Meetup group on this topic. Learn more about my Simplify Your Social Media Meetup Group at https://www.meetup.com/meetup-group-simplify-your-social-media/ Using her own stories by way of demonstration, she explained how stories work. Then she showed us how to follow up on the comments and messages that stories generate. Watch a recording of Monica’s presentation of “How to Get Leads and New Clients from Your Facebook and Instagram Stories” at [...]

By |2021-10-14T06:53:00-06:00October 13th, 2021|0 Comments
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Facebook Tips for People Who are 55 or Older

Recently I had the opportunity to share some Facebook tips for people who are 55 or older. My class was for people living in a community geared specifically to active adults in this age group. They were eager to learn more about how they can use Facebook to connect with family and friends. In addition, they wanted to better understand the privacy and safety features of Facebook. I thought I’d share with you some of the key points that I covered. Feel free to share this post with folks you know who are 55 or older and are using Facebook. [...]

By |2021-10-07T21:16:47-06:00October 7th, 2021|0 Comments
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Tips for Creating a LinkedIn Cover Story

I’ve got some tips for creating a LinkedIn cover story, having just created one myself. The cover story is a 30-second introductory video that you create through the LinkedIn mobile app. To watch a cover story, tap on the person's profile photo while in their LinkedIn Feeling intimidated by the whole process of creating such a cover story? Actually, the technical process of creating it is relatively easy with the right equipment. Even though I’ve created a number of professional videos, I was still a bit intimidated about creating my cover story. Then I researched what others had to suggest [...]

By |2021-09-30T08:01:29-06:00September 29th, 2021|0 Comments
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Sharing Social Media Tips with the Rockin’ Women Networking Group

Recently, I had the wonderful opportunity of sharing social media tips with the Rockin’ Women Networking Group. They are an informal group of women business owners who are based in the south metro Denver area. It was my first in-person presentation in just over a year, so that made my time with these ladies extra special. My focus was primarily on LinkedIn, and I touched briefly on Facebook and Instagram. Here are some of the tips I shared that were especially appreciated by those in attendance. Some of these tips are about features that have been around for some time. [...]

By |2021-09-24T07:37:14-06:00September 23rd, 2021|0 Comments
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Ways to Honor Others on Facebook and LinkedIn

Have you thought about ways to honor others on Facebook and LinkedIn? Acknowledging others on these social sites is an important part of enhancing both business and personal relationships. Consider creating a system of reminders so that you remember to take the time to honor others.   Use Facebook to Honor Others Share a meaningful comment on a post shared by a business colleague or an entity you are part of. Recently, I attended a ribbon cutting for a new member of the West Metro Chamber, my local chamber of commerce. When the chamber posted about this event on Facebook, [...]

By |2021-09-15T20:48:30-06:00September 15th, 2021|3 Comments
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Wondering Whether to Accept a LinkedIn Connection Invite?

Do you find yourself wondering whether to accept a LinkedIn connection invite? Many of my clients struggle with this. Keep in mind that unless you change your default setting, everyone who connects with you can see all your connections. Be wary of casually accepting an invite to connect, because that person’s motivation may be to access your connections. They may not be genuinely interested in you.   Deciding Whom to Connect with on LinkedIn Everyone takes a slightly different approach regarding accepting LinkedIn invites. In general, I advise my clients to be selective about whom connect they with on LinkedIn. [...]

By |2021-09-08T20:39:36-06:00September 8th, 2021|0 Comments
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Effective Ways to Engage with People on LinkedIn

Are you looking for some effective ways to engage with people on LinkedIn? Perhaps you already know that LinkedIn is more than a “resume on steroids.” Yet, you are mystified about how to actually engage with people on this business-oriented social media site. The point of LinkedIn is to help people in the business world connect with each other. So, spend at least some of your LinkedIn time reacting to, commenting on and sharing the information that others post. It’s important to find a good balance between sharing valuable information posted by others and sharing your own posts.   React [...]

By |2021-09-01T21:57:01-06:00September 1st, 2021|0 Comments
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