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Joyce

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So far Joyce has created 441 blog entries.

Your Ideal Clients and Your Social Media Presence

Recently I have been working with a branding consultant to help me better clarify who my ideal clients are and how I can more effectively reach them without lots of uninterested folks in the mix. Thanks to Emilie Downs of Imago Visual (http://www.imagovisual.com/), I have been reflecting on such things as my ideal clients’: Values and goals Needs and wants Key characteristics Attitudes and beliefs Special requirements and perceptions In addition to working with Emilie, I have been informally asking people how they would describe the services I offer through my Boomers’ Social Media Tutoring business. This exercise has been [...]

By |2014-12-02T20:20:18-07:00December 2nd, 2014|0 Comments
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Five Ways to Stand Out on LinkedIn

Many people resist doing much with LinkedIn because it seems like such a boring platform. They think of it merely as a place to post their resume and a tool to use when looking for work. However, LinkedIn is actually a very powerful platform with a wide range of features that can help advance the career of practically any professional. Here are some tips for standing out on LinkedIn.     Five Tips for Making Your LinkedIn Profile Shine Make your Summary section stand out by including links to websites, videos, and anything else with a URL that can help [...]

By |2014-11-20T14:29:22-07:00November 20th, 2014|2 Comments
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How to Select the Best Social Media Sites

One of the questions my clients pose most often is: How do I know which social media site is best for me? They want to maximize the time they spend using social media to grow their business, sell more books, reach larger audiences, etc.   Below are some of the things I suggest that they consider when making those decisions.   Considerations When Selecting a Social Media Site Which sites are your customers using? This question can be expanded to include the readers of a book, audiences for those who do professional speaking, etc. How do you know? You ask! [...]

By |2014-11-11T16:10:18-07:00November 11th, 2014|0 Comments
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5 Tips for Using Social Media While on Vacation

Recently my husband and I took a two-week trip to Australia to visit family members and do a bit of touring. It was the first time I had been on a vacation for that long since I became active on social media in late 2008. (Yes, I know I need to get out of town more often!) Even though I wasn’t super-oriented toward social media while I was out of town, I would get pretty frustrated when I couldn’t access it. So, I must admit that it is difficult for me to be “unplugged” for more than a day or so.   My [...]

By |2014-11-03T20:54:48-07:00November 3rd, 2014|0 Comments
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Pointers for Using Pinterest for Business

Pinterest offers a variety of useful options for reaching current and potential customers. Although it’s more of a bookmarking site than a typical social media site, over time Pinterest has added news and messages features to make it more like Facebook and Twitter, allowing more and different types of interactions. For those of you not familiar with this growing site, it’s helpful to think of it as an electronic version of the bulletin boards where people tack (pin) things they want to remember. Knowing that makes their terminology easy to understand: Pins: bookmarks to bring you back to an image [...]

By |2014-10-14T09:07:10-06:00October 13th, 2014|0 Comments
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Consuming Social Media – Knowing When You are Full

Social media provides numerous benefits. Yet, one of the challenges of using it is that we can be overwhelmed by the sheer volume of available material – it’s impossible to even scan it all, and it might not be a good idea to even try. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the [...]

By |2014-10-06T21:50:14-06:00October 6th, 2014|0 Comments
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Put Yourself in the Path of Opportunity

Just over a year ago I put myself in the path of opportunity when I joined the Colorado Women’s Chamber of Commerce (CWCC), and that concept was integral to the message of the keynote speaker at the CWCC Annual Awards Luncheon last week. One of the reasons I joined the chamber was its support for women in business. In fact, the mission of the CWCC is: To create an environment and the resources conducive to our members’ business success. Since I have joined, I have put myself the path of many different opportunities and in the process have learned a [...]

By |2014-09-29T22:18:47-06:00September 29th, 2014|0 Comments
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Blogging, Branding, Marketing, and Storytelling

Last week felt like “back to school” for me. I attended three sessions at the Denver Startup Week as well as workshops sponsored by two different Chambers of Commerce. The presenters of these program provided valuable insights and tips on blogging, branding, marketing, and storytelling. So that you, the readers of my blog, can benefit from my experience, here are some of the informational gold nuggets I collected, with the names of those who shared them in case you’d like to research more of their work: Denver Startup Week Brian Clark of Copyblogger Media and Doyle Albee of Metzger Albee [...]

By |2014-09-23T23:08:59-06:00September 23rd, 2014|0 Comments
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Using Facebook to Market Your Business

Do you have a business presence on Facebook? With the tremendous number of people using Facebook, this social media site has become a great place to showcase many different types of businesses. Some businesses, such as that of my acupuncturist, have tremendous success in drawing in clients via their Facebook business page. Others have not had great results, even when they spend money to advertise the page and specific posts on it. Since there is no charge for creating or maintaining a business page on Facebook, I suggest that if you don’t already have one, you create a page for [...]

By |2014-09-16T11:56:14-06:00September 16th, 2014|0 Comments
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Pointers for Perfect Profile Photos on Social Media

Recently I had a new professional photo taken, the first one in four years. Naturally, the experience got me thinking about profile photos on social media. Does your profile photo represent you well? Does it capture your personality and style? Is it appropriate for the social media sites where you use it? Use the Same Profile Photo Across Social Media Sites or Vary Your Photo by Site?  Some people prefer to vary their profile photos, depending on how they use a particular social media site. For example, if they use Pinterest primarily for personal reasons, they might have a more whimsical, [...]

By |2014-09-10T20:38:44-06:00September 10th, 2014|0 Comments
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