Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

Joyce

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So far Joyce has created 421 blog entries.

The Value of Mentors

Who are your mentors? They might be people you connect with on a regular basis, such as local colleagues who you turn to for business guidance. Or, in this age of social media, they could be people you rarely meet in person, or someone you have never met “in the real world”. They could be authors, bloggers, or other thought leaders whose work you respect. For me, as a social media tutor and trainer, I regularly seek guidance from my fellow members of Colorado Women in Social Media, as well as other local social media colleagues. In addition, I read [...]

By |2016-04-03T22:29:14-06:00April 3rd, 2016|0 Comments
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LinkedIn Blog Posts – Tracking Their Impact

Are you using the LinkedIn publishing platform? By that I mean, are you posting blog posts directly to LinkedIn? As I referenced in Publishing Blog Posts on LinkedIn, there are many benefits to using this terrific feature. But after you publish your post, do you regularly check to see how many people have seen it, how many have liked it, who has shared it, and who has commented on it? If not, I recommend that you start doing this right away. When you follow up with people who have liked, commented on, and/or shared your post, they appreciate that you [...]

By |2016-03-27T22:48:10-06:00March 27th, 2016|0 Comments
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Friend, Acquaintance, or Business Associate? Handling Relationship Levels on Facebook

Ever wonder what to do when a business acquaintance sends you a friend request on Facebook? Many people limit their Facebook friends to people who are actually their personal friends in real life. So they simply ignore and deny friend requests from business acquaintances. However, I have been noticing that more and more of the folks I know through business use Facebook as a way to communicate about matters related to business. For example, a client who is a friend on Facebook used a Facebook message to introduce me to a potential client. So, I have decided to accept most [...]

By |2016-03-20T23:00:15-06:00March 20th, 2016|0 Comments
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80/20 Rule in Social Media

Have you been turned off by people and companies being too salesy and promotional on social media? I know I have. On social media as in real life, it’s important to remember that people want to be entertained, inspired, and informed. They don’t want to be sold something. Marketing via websites, billboards, brochures, and other traditional types of tools involve pushing information at people. However, on social media sites, people “pull” the information they want, meaning they only pull what interests them. They don’t want anyone pushing anything else at them. Take some time and review everything you’ve posted on [...]

By |2016-03-14T08:35:22-06:00March 14th, 2016|0 Comments
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Oversight and Ownership of Your Facebook Business Page

This blog title may sound very obvious – naturally a business owner needs to own their business page on Facebook. Another equally obvious way to say this is a business page needs to be connected to the personal Facebook account of its owner. However, as obvious as it seems, there can be challenges when a business owner has someone else create and manage his or her business page. One of the biggest challenges can happen when the hired assistant creates the business page from their personal Facebook account, rather than from the account of the business owner for whom s/he is working. [...]

By |2016-03-07T21:49:58-07:00March 7th, 2016|0 Comments
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LinkedIn’s Help Center is Helpful

Have you used the help center LinkedIn provides? Many times I have been able to find the answer to a question I have regarding LinkedIn simply by cruising around the help center. However, sometimes I have needed to write to their staff to get the answer. There really are people there whose job it is to help people with LinkedIn questions. This post covers information on both the “self-service” approach to using the help center and the process for engaging with the help center staff. Here is a link to the help center: https://www.linkedin.com/help/linkedin?trk=wonton-message-compose   LinkedIn’s Help Center Now Easier [...]

By |2016-02-28T23:35:18-07:00February 28th, 2016|0 Comments
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LinkedIn Profiles Are For YOU, Not Your Business

As a business owner, it is tempting to make your LinkedIn profile be about your business and not so much about you. Just keep in mind that you - the person - need to be the focus of your profile. When you own a business, you typically describe the business in the third person your website, in a brochure, or in other marketing materials. There is a section of LinkedIn where you can use this approach – the company page, which works very much like a business page does on Facebook. However, the focus of a LinkedIn profile should be [...]

By |2016-02-22T08:53:59-07:00February 22nd, 2016|0 Comments
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Facebook Lists – What Are They and How to Use Them

Ever wish you could focus on just the news feed posts of some Facebook friends and less on the posts of others? There is a way: Facebook Lists. These lists are part of the Friends section that you see in the left column on your Home page.   What are Facebook Lists? To access them, just click on the word FRIENDS. What you see now are the generic lists that Facebook has automatically created for you. They include everywhere your profile says you went to school, each place you said you worked, close friends, and family. If any of these [...]

By |2016-02-14T22:49:30-07:00February 14th, 2016|0 Comments
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How to Hide Things on Facebook

In my Facebook for Beginners classes, students are always asking me how to hide things such as ads, games, etc. While not everything one might wish to hide can be hidden, there are ways to hide certain things. For example, you can tell Facebook that you don’t want to see a particular ad or ads for a particular company. But most likely there will always be ads, as having ads is one way that Facebook is able to remain a free service to all those who use it. Here are some things you CAN hide on Facebook:   Hiding Parts [...]

By |2016-02-07T23:20:17-07:00February 7th, 2016|0 Comments
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Publishing Blog Posts on LinkedIn

Are you publishing blog posts on LinkedIn? Even though this feature was opened up to most LinkedIn users nearly two years ago, not that many folks are taking advantage of it. There are other ways to share info on LinkedIn – such as via posting short updates and/or sharing what other connections put on LinkedIn. It’s a good idea to regularly post short updates to share quick tips, trends, and observations related to your field of expertise. This keeps you top-of-mind, without being pushy or overtly marketing your business. Another practice I recommend is commenting on and sharing the updates [...]

By |2016-02-01T23:18:14-07:00February 1st, 2016|0 Comments
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