Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Three Ways for Job Seekers to Stand Out on LinkedIn

Job seekers: be sure to have your LinkedIn profile really stand out when potential employers find it. To accomplish that you need a headline that attracts attention. Plus you need a summary that illustrates how you will be an asset to their business. But those essentials are not enough. There are other, often over-looked profile features which can differentiate you from your competition.   Highlight Your Certifications Section Make sure to include all relevant certifications and licenses. List all the specifics: the exact name of the certification or license, certifying authority, and date granted. If applicable, include the license or certificate [...]

By |2016-10-02T14:09:37-06:00October 2nd, 2016|0 Comments
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Notifications Settings: Finding the Balance

Ever feel overwhelmed by all the notifications you get about the activity on your social media sites? Adjusting your notifications settings will help you address this issue. If you don’t adjust the notifications settings for each of your sites, you may receive more notifications than you want. Each social site has a notification setting, which you can use to determine WHAT you want to be notified about and HOW you want to be notified. Here are some tips for managing the notifications settings on Facebook and LinkedIn.   Notifications Settings in Facebook For your personal Page: Go into Settings by [...]

By |2016-09-18T23:47:38-06:00September 18th, 2016|0 Comments
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Your Professional Photo Enhances Your Personal Brand

Does your professional photo represent you well? Remember, your photo is one of the most important elements of your personal brand. I am frequently disappointed with both the quality of the profile photos I find on LinkedIn and other social sites. Too often these photos show the person in a casual environment, sometimes with family members and friends. At times, the way the person looks in the photo is not the way they show up in real life. Sometimes people use a variety of photos across their social sites, website, and other online environments. The better approach is to use the same photo on all sites (except [...]

By |2016-10-26T23:28:03-06:00September 14th, 2016|0 Comments
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Facebook for Service Clubs and Other Volunteer Organizations

Facebook can be a powerful tool to help service clubs and other volunteer groups. Effective use of Facebook helps grow their membership, enhance the group's camaraderie, and increase their visibility in the community. The Facebook business page, groups, and/or events features can all be terrific tools for these kinds of organizations.   Facebook Business Page The business page serves almost like a “mini-website” in that it has an info section where you can include basic information such as your mission and contact info. Photos, videos, and posts on this page can be seen by anyone who checks out the business [...]

By |2016-10-26T23:40:17-06:00August 16th, 2016|0 Comments
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Leveraging Your Twitter Lists – Part 3 of Series

Effective use of Twitter lists will streamline and improve your Twitter experience. Many people avoid Twitter because they are overwhelmed with the sheer volume of their Twitter feed. However, a simple way to strategically approach Twitter is to create and use lists to divide that torrent into smaller streams. This post, the third in a three-part series on creating and optimizing lists on social media, covers Twitter. The first post focused on Facebook and the second on LinkedIn.   What are Twitter Lists and How Do You Use Them? According to Twitter: “A list is a curated group of Twitter [...]

By |2016-08-08T10:31:12-06:00August 8th, 2016|0 Comments
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Sorting Your LinkedIn Connections: Part 2 of a Series

Like Facebook and Twitter, LinkedIn offers a system for sorting your connections. To do it you use “tags”- a relatively unknown feature that can be very useful.   This post, the second in a three-part series on creating and optimizing lists on social media, covers LinkedIn. Last week we looked at Facebook, and next week we will focus on Twitter.   LinkedIn’s Tags Sort Your Connections According to LinkedIn’s help center: “Tags are simple keywords to help organize and sort your contacts. They can be added on a person's profile or from the Connections page.” LinkedIn includes some suggestions such [...]

By |2016-08-01T22:44:45-06:00August 1st, 2016|0 Comments
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The Power of Facebook Lists: Part I of a Series

Are you using Facebook lists and/or the list features of LinkedIn and Twitter? Doing so can help you stay focused on the segment of your connections most critical to your business success. Each site gives you the ability to group connections as clients, referral partners, groups needing speakers, and much more. For example, perhaps some of the clients with whom you are connected on Facebook are regular posters. To make sure you see their posts, you could create a “clients who are also Facebook friends” list. You can create any type of group or list for the people you are [...]

By |2016-07-26T15:58:01-06:00July 25th, 2016|0 Comments
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LinkedIn Groups Are Worth Your While

Are you involved in groups on LinkedIn? If not, I highly recommend that you join and become active in at least a handful. The other members can be a great source of information. They may help you get ready for an interview, find a job, research a topic, prepare a proposal, or discuss issues of interest. The information in this post is drawn from the section on groups in the LinkedIn help center. Purpose of LinkedIn Groups Among the main purposes of LinkedIn groups is to provide a place for professionals in the same industry or with similar interests to [...]

By |2016-07-18T22:03:04-06:00July 17th, 2016|0 Comments
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Facebook Co-Marketing

Are you using your Facebook Business Page to help promote other businesses? There are plenty of ways to do this, and here are two of them: Like the pages of other businesses Share posts from other businesses pages on your business page.   Like the Pages of Other Businesses Check out the “Liked by this Page” section of a business page that you follow. Up to three business pages may appear there. How did that happen? Simple, the business page of another business “liked” that page. Here’s how you can do it too. Search for a specific business page and [...]

By |2016-07-11T23:12:34-06:00July 11th, 2016|0 Comments
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Keep Your Facebook Account Under Wraps

Some people prefer not to use Facebook to communicate with friends and family. However, in order to have a business page, you have to have a personal account first. If you want to keep access to your personal page to a minimum to preserve your Facebook privacy, here are some tips for using it mainly as a portal to your business page.   Tips for Facebook Privacy Review the Privacy section in the settings of your Facebook account carefully. Be sure you have set it so your posts can only be seen by your Facebook friends. Review all posts and things [...]

By |2016-06-28T09:04:33-06:00June 28th, 2016|0 Comments
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