Do you know a business owner who would like to network more on LinkedIn? Maybe that person is you!

Yesterday a business owner told me that he is on LinkedIn, but he just accepts invites. He doesn’t really do much with it otherwise. We talked for a bit about how he might expand his use of LinkedIn, especially how to use it for networking.

I remember when I was new to LinkedIn and was exactly where he is now.

For just over 18 months I had a skeletal profile on LinkedIn and to be nice to those who asked me to connect with them, I simply accepted their invites.

Then I had that light bulb moment.

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A friend of mine told me that he was finding LinkedIn to be a terrific way to network with people.

It was the word “network” that caught my attention, because I love to network with folks in person. I started to wonder how I could do networking in cyberspace.

Why not just give it a try, I decided. Maybe I will meet some new folks who can teach me something. Maybe I have something to offer someone else.

That’s when I joined the Official Toastmasters Members Group on LinkedIn. Once I became active in that group, I came to learn that you CAN network in cyberspace.

It has been just over 4 years since I joined that group, and now I am a huge advocate of LinkedIn as a terrific place to network.

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Why network on LinkedIn?

Here are 6 reasons why:

  • Learn more about your industry
  • Learn more about a career that you have considered pursuing
  • Share tips with others in your industry
  • Develop strategic partners who can help you grow your business
  • Help others to grow their business
  • Discover folks who share your avocation(s) and do all the above with them

One of my favorite cyberspace buddies is George Marshall, a fellow Toastmaster. He and met through the Official Toastmasters Members Group on LinkedIn several years ago.

Every time George shared something in that group, I said to myself – that guy is right on the money. That’s when I decided to invite him to connect with me. He was one of the first people I reached out to on LinkedIn who I didn’t already know in real life.

Since then George and I have helped each other with presentations. He is even on a committee that is guiding me through a leadership project I am doing for Toastmasters.

Without LinkedIn, I would probably never have met George.

Think about the folks you might meet if you took a chance and reached out to a “stranger” via LinkedIn.

Who are some of the folks you have already met via LinkedIn or another social media site who have enhanced your life?

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Joyce Feustel, Founder of Boomers’ Social Media Tutor, helps people relatively new to social media to become more effective and comfortable in their use of this medium.  Find her at www.boomerssocialmediatutor.com