A LinkedIn page (formerly called a company page) is in many ways comparable to a Facebook business page. It’s the business presence that your company has on LinkedIn. As with a Facebook page, you create the LinkedIn page through your personal LinkedIn account.

Have you wondered if you should have a LinkedIn page? Here are my thoughts.

Reasons to Have a LinkedIn Page

  • Raise brand awareness – educate customers on your products and services.
  • Build relationships – generate leads and engage your audience.
  • Increase the search engine optimization (SEO) in internet searches for your company.
  • To have the option to include two or more distinct offerings in your profile’s Experience section under one company.
  • You have a “side hustle” that’s very different from your job. In this case, you can use the LinkedIn page to share posts and articles that relate to that endeavor.
  • To keep someone else from claiming the “listing page” that LinkedIn may have created with your company’s name. Read about how to claim, delete or share a LinkedIn Listing Page here.

 

Ways to Enhance a LinkedIn Page

  • Add a cover image that reflects the brand of your company. The recommended image size is 1128 (w) x 191 (h) pixels. If you are the only person in your company, the image could be a photo of you in action.
  • Expand on the information you share in your company name field and your tagline field. There is a 100-character limit to the company name field, and a 120-character limit to the tagline field. Consider adding search terms into both these fields.
  • Consider dividing the overview section into two or more parts and using most of the 2,000 characters that are available. For example, in Wayne Breitbarth’s Power Formula LLC LinkedIn page, he has headings for Speaking and Consulting. Then he has a section listing what people can get from his company website. Be sure to end with a call to action.
  • Include all relevant specialties in the specialties section, using a wide variety of search terms.

 

Recommendations for Posting on Your Company Page

  • Post regularly to the page, ideally several times a week. Mention (aka tag) relevant people and companies in your posts.
  • Create posts on your page that showcase your clients and their offerings. Be sure to mention both the client by name and their company page, if they have one.
  • Pin an especially impactful or time-sensitive post to the top of your LinkedIn page to draw more attention to it.
  • Include three to five hashtags with each post, including one that is associated directly with your company. Doing so will help people searching that topic on LinkedIn to find your post.

Many thanks to LinkedIn trainer, speaker and consultant Wayne Breitbarth for all he’s taught me about LinkedIn pages. I highly recommend the class he teaches on this subject. Wayne is also the author of the book “Power Formula for LinkedIn Success.” Check out his website to learn more about Wayne and his company https://www.powerformula.net/

Also, connect with Wayne through his LinkedIn profile: https://www.linkedin.com/in/waynebreitbarth/

Follow his LinkedIn page at: https://www.linkedin.com/company/power-formula-llc/

 

About Joyce

Joyce Feustel helps people, especially those ages 55 and older, to become more comfortable using social media, particularly Facebook, LinkedIn, and Instagram.

She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.