The Soulful Entrepreneur Summit rocked! This week-long event, held Jan. 24-28, was truly life-changing for me.

Many thanks to Alison Proffit and Amanda Mundo, for creating such a heart-filled and information-packed event. Alison, owner of Proffit Coaching, is the creator of the summit. Amanda, owner of Social Hero Brands, is the co-creator. Amanda is on the left, and Alison is on the right in  the photo just above this blog post.

They structured the summit around four pillars: soulful mindset, soulful money and time, soulful messaging, and soulful community. You may wonder how they interpreted each of these areas.

According to the summit’s website:

“Soulful success starts within. Mindset is the foundation to success in business and in life. Aligning your mindset with your heart helps you thrive in the other three pillars.

Money and time are energy. Feeling aligned with this area is essential. Topics like pricing, money mindset, sales, and the tactical aspects of resource management are part of soulful success.

Soulful messaging relates to our purpose and how are we sharing it. Topics include branding, marketing, PR/media, and other tools that allow us to call in our audience.

The focus within soulful community is on building and engaging your community. We know that soulful entrepreneurs want to make an impact on the world…it goes beyond making money…it’s finding your people, delivering value, showing up, and supporting.”

I was honored to be one of the speakers on the day that we focused on soulful messaging. My presentation was “Using LinkedIn Authentically to Market Your Services and Engage with Others.”

 

Tips for Getting the Most Out of a Virtual Summit

  • Be present. Turn on your video and truly pay attention to whomever is speaking. Share your reactions both with your nonverbal responses and with the reaction buttons in the virtual platform. Use the chat to share your comments and respond to the comments shared by others.
  • Take notes. Jot down key points from each panelist or presenter to help you to remember their messages. Also, note down memorable comments that other participants share in the chat. This information is helpful when you ask to connect with these folks on LinkedIn.
  • Ask selected participants to connect with you on LinkedIn. Bring up why you want to connect with them when you send the invite or in a follow-up message.
  • Invite some of these folks to have a chat over Zoom to get to know them better. Start with the ones with whom you especially resonated.
  • Approach the process of reaching out to other participants with a heart-centered intention. Show your genuine interest in these individuals and avoid any kind of sales pitch.
  • Follow up in a timely manner. Be sure to keep up with messages sent via email and social media during the event and afterwards. For example, I asked one of the event sponsors to connect on LinkedIn. I knew he had attended the session I taught about the platform. Within minutes, he accepted the invite and messaged me that he’d like to have a call about working together.

 

About Joyce

Joyce Feustel helps people, especially those age 55 and up, to become more effective using social media, especially LinkedIn and Facebook. She works with business owners, business development professionals, business consultants, job seekers, and more – ranging from entrepreneurs to people in large corporations. Find her at www.boomerssocialmediatutor.com.