Do ever wonder about the importance of your “why” as a business owner and the “why” of your customers?

Ariel Naftali and Tish Gance spoke about these topics at the June meeting of my Simplify Your Social Media Meetup group.  Ariel, a purpose coach, focused on the business owner’s why. Then Tish, a brand experience designer, provided examples of what goes into a customer’s purchase decisions – their why.

Each month I invite speakers to address social media topics or related aspects of business at my Meetup group. I record the presentations and then post them in a playlist on my YouTube channel.

Check out Ariel and Tish’s presentations and those of other previous speakers in the playlist.

You also learn more about them at their respective websites: Ariel Naftali: www.performwithpurpose.org and Tish Gance: https://www.apexdbydesign.com

What Makes Up Our Why?

Our why has several components, according to Ariel Naftali.  Therefore, we need to ask ourselves these questions to learn about our why.

  • How am I optimizing my natural skills and what are those skills?
  • What  am I curious about? What do I find myself intentionally drawn to learn more about?
  • In what ways do I want to impact the world?

She then asked each of us to put our responses to these questions into the chat feature. The answers clearly came from the heart and were definitely on point.

A couple of examples:

“I’m naturally good at talking with people and building relationships, curious about what drives people, and my why is to inspire people.”

“I’m naturally good at researching and synthesizing information, and creating innovative word collections to express this information to specific audiences. Plus, I am an excellent visual storyteller. These are expressed in my memoir and photography businesses.”

 

What Makes Up Our Customer’s Why?

Tish Gance challenged us as business owners to be relevant, relatable and radiant to attract the customers we want.

  • Relevant ties to whether the customer perceives us to be an expert in our field.
  • Relatable has to do with why the customer picked us over anyone else in terms of their comfort level with us personally.
  • Radiant means that we stand out over our competition.

We need to find out from our customers what got them looking for a solution to their problems. By asking your customer a series of questions, you can find out more about their purchase decisions. Tish also stressed that people buy on emotion and then justify the purchase by using logic.

Once your customer has purchased your service or product, Tish recommends that you ask them this question: “If you were to refer someone else to me, who would that person be, and what would you tell them about me?”

 

About Joyce

Joyce Feustel helps people, especially those age 55 and up, to become more effective using social media, especially LinkedIn and Facebook. She works with business owners, business development professionals, business consultants, job seekers, and more – ranging from entrepreneurs to people in large corporations. Find her at www.boomerssocialmediatutor.com.