Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

LinkedIn Tips for Entrepreneurs

Recently, Lori Dubois of Marketing Troubadour asked me to share some LinkedIn tips for entrepreneurs for her Inside Scoop program. Lori runs the Facebook Group Troubadour Collective - Branding and Marketing for Entrepreneurs. The Inside Scoop is a weekly program in which she conducts an interview of a different member of this group. Here are some highlights from our interview: Why is LinkedIn so underutilized? Many people are mystified by LinkedIn. They simply haven’t spent much time on this social media site and associate it mainly with looking for a job. LinkedIn isn’t as visually appealing as other social media [...]

By |2021-06-02T21:46:52-06:00June 2nd, 2021|0 Comments
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Additional Ways to Use Your LinkedIn Profile to Brand Yourself

Building on my blog post from last week, here are some additional ways to use your LinkedIn profile to brand yourself. In that blog post I focused on your LinkedIn URL, background photo, and the about and featured sections. This post has tips related to the experience and volunteer experience sections, skills & endorsements, recommendations, and the accomplishments section. Brand Yourself in Your Experience and Volunteer Experience Sections   Most of my tips for the experience section also apply to the volunteer experience section. So, I’m grouping these sections together for this post. In both the position titles and position [...]

By |2021-04-28T21:34:49-06:00April 28th, 2021|0 Comments
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Ways to Use Your LinkedIn Profile to Brand Yourself

Have you wondered about ways to use your LinkedIn profile to brand yourself? Whether you are a business owner or a job seeker, LinkedIn offers many ways to do this. In this blog post I focus on your LinkedIn URL, background photo, and the About and Featured sections. Watch for a follow-up post on ways to use other parts of your profile to brand yourself.   Customize Your LinkedIn URL Back when you created your LinkedIn account, LinkedIn assigned you a URL that had your name and a set of random letters and numbers. Think of it as an account [...]

By |2021-04-22T22:12:48-06:00April 22nd, 2021|0 Comments
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Ways to Appreciate Others on Facebook and LinkedIn

One of the many things people ask me is to show them ways to appreciate others on Facebook and LinkedIn. In this post, I’ll focus on ways that relate to your business relationships with others, rather than your personal relationships. Also, I’m expanding the concept of appreciation to include promoting others as well as thanking them. Acknowledging others on these social sites is an important part of enhancing these business relationships. Consider creating a system of reminders so that you remember to take the time to honor others.   Appreciate Others on Facebook Like their Facebook business page and encourage [...]

By |2021-04-15T21:57:45-06:00April 15th, 2021|0 Comments
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What a LinkedIn Profile’s Activity and Interests Sections Can Tell You

Have you ever wondered what a LinkedIn profile’s Activity and Interests sections can tell you about a person? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section is found just above their Experience section in their profile. Start by clicking on the words “See [...]

By |2021-04-07T21:22:04-06:00April 7th, 2021|0 Comments
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Use LinkedIn to Promote Your Service Club

Have you ever thought to use LinkedIn to promote your service club? Service clubs, such as Rotary, Lions, Optimists, and Kiwanis often use Facebook to promote their clubs. I believe that such organizations can also use LinkedIn effectively to help draw attention to their clubs and grow membership. Recently I gave a presentation on this topic to members of the Lakewood Foothills Rotary Club. Many members of the club have a LinkedIn account and were intrigued by my recommendations. Even the retired members seem open to revitalizing their account to help promote the club.   Promote Your Service Club In [...]

By |2021-03-31T21:23:23-06:00March 31st, 2021|0 Comments
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What are the Best Ways to Enhance a LinkedIn Profile?

A common question asked of me is “What are the best ways to enhance a LinkedIn profile?” Although there are many approaches to take when enhancing a LinkedIn profile, there are some key considerations. Questions to ask yourself include: Who do I want to reach and associate with on LinkedIn? How do I want to come across on LinkedIn? What results do I hope to get from using LinkedIn? When I review a LinkedIn profile, there are three key components I always check to learn more about the person.   Three Key Components of Your LinkedIn Profile Your LinkedIn profile [...]

By |2021-03-17T20:25:49-06:00March 17th, 2021|0 Comments
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Deciding How to Respond to Connection Invites on LinkedIn

Do you have difficulty deciding how to respond to connection invites on LinkedIn? Many of my clients have trouble deciding what to do with these invites. Some people have simple, across-the-board criteria when it comes to making this decision. For me, there are a number of variables I take into consideration.    To Connect or Not to Connect? Here are some examples of criteria you might want to apply to help you decide whether to connect with someone. There's a potential for a business relationship with this person. The two of you are part of the same professional, business, or [...]

By |2021-03-04T08:13:22-07:00March 4th, 2021|0 Comments
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Make the Most of LinkedIn to Land Your Next Job

Here’s a question I often ask job seekers – do you make the most of LinkedIn to land your next job? Even in a strong economy with low unemployment rates, job seekers can still have problems landing a job. With the impacts of the COVID-19 pandemic, those problems have multiplied. Effective use of LinkedIn can increase the likelihood of landing the job you want. Optimizing your profile and effective use of key features can really help – if you use them to your best advantage.   Optimize Your LinkedIn Profile as a Job Seeker Profile Photo. Be sure it’s an [...]

By |2021-02-10T20:49:22-07:00February 10th, 2021|0 Comments
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Effective Ways to Engage with People on LinkedIn

Are you wondering how to find some effective ways to engage with people on LinkedIn? Too many people think of social media as one-way communication. Remember the “social” in social media and look for ways to engage with people on LinkedIn and other social sites. The point of LinkedIn is to help people in the business world connect with each other. This means that you should spend at least some of your time liking, commenting on and sharing the information that others post. It’s important to find a good balance between sharing valuable information posted by others and sharing your [...]

By |2021-02-03T23:40:36-07:00February 3rd, 2021|0 Comments
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