Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

Spotlight Your Strengths in Your LinkedIn Profile

Have you thought about how important it is to spotlight your strengths in your LinkedIn profile? You may have hesitated about doing this, as you wonder which strengths to include. If you’re a job seeker, you might choose to vary the strengths depending on the types of jobs you are pursuing. As a business owner, you may want to expand upon the strengths you list if the services or products you provide change.   How Can You Learn What Your Strengths Are? I find the CliftonStrengths (StrengthsFinder) assessment to be a helpful tool for discovering and/or validating personal strengths. Psychologist [...]

By |2021-11-10T21:50:02-07:00November 10th, 2021|0 Comments
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Why Have a LinkedIn Page for Your Company?

A LinkedIn page (formerly called a company page) is in many ways comparable to a Facebook business page. It’s the business presence that your company has on LinkedIn. As with a Facebook page, you create the LinkedIn page through your personal LinkedIn account. Have you wondered if you should have a LinkedIn page? Here are my thoughts. Reasons to Have a LinkedIn Page Raise brand awareness – educate customers on your products and services. Build relationships – generate leads and engage your audience. Increase the search engine optimization (SEO) in internet searches for your company. To have the option to [...]

By |2021-10-20T21:06:25-06:00October 20th, 2021|0 Comments
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Tips for Creating a LinkedIn Cover Story

I’ve got some tips for creating a LinkedIn cover story, having just created one myself. The cover story is a 30-second introductory video that you create through the LinkedIn mobile app. To watch a cover story, tap on the person's profile photo while in their LinkedIn Feeling intimidated by the whole process of creating such a cover story? Actually, the technical process of creating it is relatively easy with the right equipment. Even though I’ve created a number of professional videos, I was still a bit intimidated about creating my cover story. Then I researched what others had to suggest [...]

By |2021-09-30T08:01:29-06:00September 29th, 2021|0 Comments
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Wondering Whether to Accept a LinkedIn Connection Invite?

Do you find yourself wondering whether to accept a LinkedIn connection invite? Many of my clients struggle with this. Keep in mind that unless you change your default setting, everyone who connects with you can see all your connections. Be wary of casually accepting an invite to connect, because that person’s motivation may be to access your connections. They may not be genuinely interested in you.   Deciding Whom to Connect with on LinkedIn Everyone takes a slightly different approach regarding accepting LinkedIn invites. In general, I advise my clients to be selective about whom connect they with on LinkedIn. [...]

By |2021-09-08T20:39:36-06:00September 8th, 2021|0 Comments
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Effective Ways to Engage with People on LinkedIn

Are you looking for some effective ways to engage with people on LinkedIn? Perhaps you already know that LinkedIn is more than a “resume on steroids.” Yet, you are mystified about how to actually engage with people on this business-oriented social media site. The point of LinkedIn is to help people in the business world connect with each other. So, spend at least some of your LinkedIn time reacting to, commenting on and sharing the information that others post. It’s important to find a good balance between sharing valuable information posted by others and sharing your own posts.   React [...]

By |2021-09-01T21:57:01-06:00September 1st, 2021|0 Comments
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What You Can Learn from Someone’s Activity and Interests Sections on LinkedIn

Have you ever wondered what you can learn from someone’s Activity and Interests sections on LinkedIn? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision. Also, you can use this information before becoming referral partners with them or taking them on as a client.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section [...]

By |2021-08-12T19:58:44-06:00August 12th, 2021|0 Comments
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Having Generosity of Spirit is Good for You and Your Business

I truly believe that having generosity of spirit is good for you and your business. A variation of this concept is called “giving away your best stuff.” On the face of it, having generosity of spirit and giving away your best stuff may not make sense. Yet, sharing valuable information and ideas for free pays off in the end. Many of us have been reflecting on how we can be of service to others during the COVID-19 era. As much as we would want it to be otherwise, this virus continues to remain part of our lives. We can each [...]

By |2021-08-04T22:24:29-06:00August 4th, 2021|0 Comments
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Reasons For Relying on Your LinkedIn Connections

Have you ever thought about reasons for relying on your LinkedIn connections? Our LinkedIn connections are the lifeblood of our LinkedIn experience. However, much of the time we neglect to utilize their full potential.   Some Reasons to Tap into Your LinkedIn Connections Help a job seeker who wants to conduct some informational interviews. Let’s say a friend of yours is thinking about going into a new line of work. You may have LinkedIn connections in that field. By using search filters, you can find LinkedIn connections your friend can contact to arrange such an interview. Discover people working at [...]

By |2021-07-15T22:13:18-06:00July 15th, 2021|0 Comments
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Use LinkedIn to Strengthen Your Relationships with Others

Do you use LinkedIn to strengthen your relationships with others? Too many people think of social media as one-way communication. The point of LinkedIn is to help people in the business world connect with each other. Therefore, you should spend at least some of your time liking, commenting on and sharing the information that others post. It’s important to find a good balance between sharing information posted by others and writing your own posts.   React to, Comment on and Share the Activity of Others on LinkedIn At least a couple times a week, skim your LinkedIn newsfeed looking for [...]

By |2021-06-30T21:58:24-06:00June 30th, 2021|0 Comments
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LinkedIn Tips for Entrepreneurs

Recently, Lori Dubois of Marketing Troubadour asked me to share some LinkedIn tips for entrepreneurs for her Inside Scoop program. Lori runs the Facebook Group Troubadour Collective - Branding and Marketing for Entrepreneurs. The Inside Scoop is a weekly program in which she conducts an interview of a different member of this group. Here are some highlights from our interview: Why is LinkedIn so underutilized? Many people are mystified by LinkedIn. They simply haven’t spent much time on this social media site and associate it mainly with looking for a job. LinkedIn isn’t as visually appealing as other social media [...]

By |2021-06-02T21:46:52-06:00June 2nd, 2021|0 Comments
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