Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

LinkedIn

How LinkedIn Can Help College Students Land Internships

Have you ever thought about how LinkedIn can help college students land internships? When a college student’s LinkedIn profile aligns more closely with the position description for the kind of internship they are seeking, they are more apt to land that internship. Too often college students have a very limited amount of information in their LinkedIn profile. When they add more information about their background and aspirations, they paint a more robust picture of themselves. In November 2020, a college student from Spain reached out to me after finding me online. She wanted to know if I could help her [...]

By |2022-01-19T21:31:36-07:00January 19th, 2022|0 Comments
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Tell Your Compelling Story in Your LinkedIn About Section

Do you tell your compelling story in your LinkedIn About section? Be sure to use this section to its full advantage by sharing your story in a meaningful way. What is the Purpose of an About Section? Business owners, this section should be a narrative about you in the context of your current business and past career. Job seekers, it should be a narrative about you in the context of the job you seek to land. In her excellent book, “LinkedIn for Personal Branding: The Ultimate Guide,” Linked consultant Sandra Long advises: “Try to weave together your story in an [...]

By |2022-01-05T21:39:46-07:00January 5th, 2022|0 Comments
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Words of Appreciation Can Be a Wonderful Gift

Words of appreciation can be a wonderful gift – especially when you are honoring volunteers. For example, Paul Kluck recently wrote me a heartfelt recommendation on LinkedIn. In 2021, he was the president of the board of the Strategic Trusted Advisors Roundtable (STAR) – Denver, and I served on the board with him. STAR is a connecting group for advisors, each of whom has at least seven years of experience in their field. Members of our board are shown in the photo above this post. Back row, left to right: Doug Hartley and Paul Kluck. Front row, left to right: [...]

By |2021-12-16T08:15:59-07:00December 15th, 2021|0 Comments
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Asking For and Giving Recommendations on LinkedIn

Many people have difficulties with asking for and giving recommendations on LinkedIn. Potential clients, referral partners and employers pay attention to the recommendations you have received and ones you’ve given. Yet, many people remain reluctant to ask for public recognition for the work they do. Further, they struggle with how to compose a recommendation that comes across as authentic, specific and meaningful.   Asking For Recommendations For someone to recommend you on LinkedIn, the two of you need to be connected on this site. Also, they can only recommend you for a position that’s listed in your Experience section. Therefore, [...]

By |2021-11-17T21:57:28-07:00November 17th, 2021|0 Comments
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Spotlight Your Strengths in Your LinkedIn Profile

Have you thought about how important it is to spotlight your strengths in your LinkedIn profile? You may have hesitated about doing this, as you wonder which strengths to include. If you’re a job seeker, you might choose to vary the strengths depending on the types of jobs you are pursuing. As a business owner, you may want to expand upon the strengths you list if the services or products you provide change.   How Can You Learn What Your Strengths Are? I find the CliftonStrengths (StrengthsFinder) assessment to be a helpful tool for discovering and/or validating personal strengths. Psychologist [...]

By |2021-11-10T21:50:02-07:00November 10th, 2021|0 Comments
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Why Have a LinkedIn Page for Your Company?

A LinkedIn page (formerly called a company page) is in many ways comparable to a Facebook business page. It’s the business presence that your company has on LinkedIn. As with a Facebook page, you create the LinkedIn page through your personal LinkedIn account. Have you wondered if you should have a LinkedIn page? Here are my thoughts. Reasons to Have a LinkedIn Page Raise brand awareness – educate customers on your products and services. Build relationships – generate leads and engage your audience. Increase the search engine optimization (SEO) in internet searches for your company. To have the option to [...]

By |2021-10-20T21:06:25-06:00October 20th, 2021|0 Comments
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Tips for Creating a LinkedIn Cover Story

I’ve got some tips for creating a LinkedIn cover story, having just created one myself. The cover story is a 30-second introductory video that you create through the LinkedIn mobile app. To watch a cover story, tap on the person's profile photo while in their LinkedIn Feeling intimidated by the whole process of creating such a cover story? Actually, the technical process of creating it is relatively easy with the right equipment. Even though I’ve created a number of professional videos, I was still a bit intimidated about creating my cover story. Then I researched what others had to suggest [...]

By |2021-09-30T08:01:29-06:00September 29th, 2021|0 Comments
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Wondering Whether to Accept a LinkedIn Connection Invite?

Do you find yourself wondering whether to accept a LinkedIn connection invite? Many of my clients struggle with this. Keep in mind that unless you change your default setting, everyone who connects with you can see all your connections. Be wary of casually accepting an invite to connect, because that person’s motivation may be to access your connections. They may not be genuinely interested in you.   Deciding Whom to Connect with on LinkedIn Everyone takes a slightly different approach regarding accepting LinkedIn invites. In general, I advise my clients to be selective about whom connect they with on LinkedIn. [...]

By |2021-09-08T20:39:36-06:00September 8th, 2021|0 Comments
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Effective Ways to Engage with People on LinkedIn

Are you looking for some effective ways to engage with people on LinkedIn? Perhaps you already know that LinkedIn is more than a “resume on steroids.” Yet, you are mystified about how to actually engage with people on this business-oriented social media site. The point of LinkedIn is to help people in the business world connect with each other. So, spend at least some of your LinkedIn time reacting to, commenting on and sharing the information that others post. It’s important to find a good balance between sharing valuable information posted by others and sharing your own posts.   React [...]

By |2021-09-01T21:57:01-06:00September 1st, 2021|0 Comments
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What You Can Learn from Someone’s Activity and Interests Sections on LinkedIn

Have you ever wondered what you can learn from someone’s Activity and Interests sections on LinkedIn? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision. Also, you can use this information before becoming referral partners with them or taking them on as a client.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section [...]

By |2021-08-12T19:58:44-06:00August 12th, 2021|0 Comments
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