Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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Ways to Use Your LinkedIn Profile to Brand Yourself

Have you wondered about ways to use your LinkedIn profile to brand yourself? Whether you are a business owner or a job seeker, LinkedIn offers many ways to do this. In this blog post I focus on your LinkedIn URL, background photo, and the About and Featured sections. Watch for a follow-up post on ways to use other parts of your profile to brand yourself.   Customize Your LinkedIn URL Back when you created your LinkedIn account, LinkedIn assigned you a URL that had your name and a set of random letters and numbers. Think of it as an account [...]

By |2021-04-22T22:12:48-06:00April 22nd, 2021|0 Comments
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Ways to Appreciate Others on Facebook and LinkedIn

One of the many things people ask me is to show them ways to appreciate others on Facebook and LinkedIn. In this post, I’ll focus on ways that relate to your business relationships with others, rather than your personal relationships. Also, I’m expanding the concept of appreciation to include promoting others as well as thanking them. Acknowledging others on these social sites is an important part of enhancing these business relationships. Consider creating a system of reminders so that you remember to take the time to honor others.   Appreciate Others on Facebook Like their Facebook business page and encourage [...]

By |2021-04-15T21:57:45-06:00April 15th, 2021|0 Comments
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What a LinkedIn Profile’s Activity and Interests Sections Can Tell You

Have you ever wondered what a LinkedIn profile’s Activity and Interests sections can tell you about a person? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section is found just above their Experience section in their profile. Start by clicking on the words “See [...]

By |2021-04-07T21:22:04-06:00April 7th, 2021|0 Comments
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Use LinkedIn to Promote Your Service Club

Have you ever thought to use LinkedIn to promote your service club? Service clubs, such as Rotary, Lions, Optimists, and Kiwanis often use Facebook to promote their clubs. I believe that such organizations can also use LinkedIn effectively to help draw attention to their clubs and grow membership. Recently I gave a presentation on this topic to members of the Lakewood Foothills Rotary Club. Many members of the club have a LinkedIn account and were intrigued by my recommendations. Even the retired members seem open to revitalizing their account to help promote the club.   Promote Your Service Club In [...]

By |2021-03-31T21:23:23-06:00March 31st, 2021|0 Comments
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Pay Attention When Someone Suggests a Business Idea to You

Do you pay attention when someone suggests a business idea to you? If you’re not doing that, I highly encourage you to do so. Recently, Riah Gonzalez of Linq Consulting Solutions interviewed me for her Client Experience Revolution Podcast. At the end of each podcast, she always asks her guests two questions: If there is just one idea that you would like the podcast listener to take away from the episode, what would it be? What’s the best piece of advice you have ever gotten? Before the podcast interview started, she gave me a heads-up that she would ask these [...]

By |2021-03-24T21:25:11-06:00March 24th, 2021|0 Comments
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What are the Best Ways to Enhance a LinkedIn Profile?

A common question asked of me is “What are the best ways to enhance a LinkedIn profile?” Although there are many approaches to take when enhancing a LinkedIn profile, there are some key considerations. Questions to ask yourself include: Who do I want to reach and associate with on LinkedIn? How do I want to come across on LinkedIn? What results do I hope to get from using LinkedIn? When I review a LinkedIn profile, there are three key components I always check to learn more about the person.   Three Key Components of Your LinkedIn Profile Your LinkedIn profile [...]

By |2021-03-17T20:25:49-06:00March 17th, 2021|0 Comments
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What Voice Do You Use in Your Social Media Posts?

What voice do you use in your social media posts? Recently, I was pondering this question as I was reading the LinkedIn posts of a couple of social media colleagues. I wondered if perhaps I should mimic their approach when writing my posts. Then after further reflection, I realized that it’s better for me to continue to use the style I’ve always used. "What is your style?” you may be asking. My natural approach, in case you hadn’t noticed, is to take a “how-to” style for my posts. My bachelor’s degree was in English Education, and I have a master’s [...]

By |2021-03-11T09:22:08-07:00March 11th, 2021|0 Comments
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Deciding How to Respond to Connection Invites on LinkedIn

Do you have difficulty deciding how to respond to connection invites on LinkedIn? Many of my clients have trouble deciding what to do with these invites. Some people have simple, across-the-board criteria when it comes to making this decision. For me, there are a number of variables I take into consideration.    To Connect or Not to Connect? Here are some examples of criteria you might want to apply to help you decide whether to connect with someone. There's a potential for a business relationship with this person. The two of you are part of the same professional, business, or [...]

By |2021-03-04T08:13:22-07:00March 4th, 2021|0 Comments
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Use Facebook and LinkedIn to Follow Up with People You Meet

How do you use Facebook and LinkedIn to follow up with people you meet in business networking groups? There are a number of considerations when it comes to doing this type follow up. The first one is which of the people you meet while networking  do you want to stay in touch with? A second consideration is which social sites do you want to use to stay in touch? This blog post will primarily address connecting with them on LinkedIn and Facebook. There are other sites, such as Instagram and Twitter, that could also be appropriate places to connect. One [...]

By |2021-02-24T20:55:55-07:00February 24th, 2021|0 Comments
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Finding the Best Virtual Business Networking Groups

Finding the best virtual business networking groups can be challenging. Even without a pandemic going on, it can be hard to find business networking groups that are a good fit. Adding the dimension of only getting to interact virtually in these groups further complicates this decision. Most of the criteria you use when selecting the right business networking groups can also be applied when looking specifically at virtual groups. Other criteria are relevant only to virtual settings.   Criteria to Use When Selecting a Business Networking Group When they Meet: Find groups that meet at the time of day when [...]

By |2021-03-07T15:49:39-07:00February 18th, 2021|0 Comments
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