Boomers' Social Media Tutor LinkedIn and Facebook Training for Business Professionals Joyce Feustel

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So far Joyce Feustel has created 110 blog entries.

The Importance of Your Why and the Why of Your Customers

Do ever wonder about the importance of your “why” as a business owner and the “why” of your customers? Ariel Naftali and Tish Gance spoke about these topics at the June meeting of my Simplify Your Social Media Meetup group.  Ariel, a purpose coach, focused on the business owner's why. Then Tish, a brand experience designer, provided examples of what goes into a customer’s purchase decisions – their why. Each month I invite speakers to address social media topics or related aspects of business at my Meetup group. I record the presentations and then post them in a playlist on [...]

By |2021-06-09T22:20:54-06:00June 9th, 2021|0 Comments
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LinkedIn Tips for Entrepreneurs

Recently, Lori Dubois of Marketing Troubadour asked me to share some LinkedIn tips for entrepreneurs for her Inside Scoop program. Lori runs the Facebook Group Troubadour Collective - Branding and Marketing for Entrepreneurs. The Inside Scoop is a weekly program in which she conducts an interview of a different member of this group. Here are some highlights from our interview: Why is LinkedIn so underutilized? Many people are mystified by LinkedIn. They simply haven’t spent much time on this social media site and associate it mainly with looking for a job. LinkedIn isn’t as visually appealing as other social media [...]

By |2021-06-02T21:46:52-06:00June 2nd, 2021|0 Comments
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In-Person Business Networking is Back!

I’m delighted that in-person business networking is back! As an off-the-chart extravert and compulsive connector, it feels great to be seeing people face-to-face again. My very first in-person business networking event since the pandemic started took place this week. I attended Women in Business, an offering of the West Metro Chamber of Commerce, my local chamber. At this monthly program, geared toward women business owners, we have terrific speakers and plenty of time to mingle with each other. Each month we have a different sponsor, and this time Colorado Credit Union both sponsored and hosted the event. Shauna Brazil, Director [...]

By |2021-05-26T20:46:51-06:00May 26th, 2021|0 Comments
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The Fortune is the Follow-Up

Jim Rohn was a highly-regarded motivational speaker, author, entrepreneur, investor, and business philosopher.  One of his best-known quotes is “The fortune is in the follow-up,” meaning you need to follow up with a person to make a sale. This approach is also very relevant to business networking. Following up after events or group meetings is essential if you are to generate results. Recently, I was telling a business colleague that 70% of my business comes from networking. She responded that if that was the case, I must be good with my follow-up, and I am. My disciplined approach to follow-up [...]

By |2021-05-12T21:20:26-06:00May 12th, 2021|2 Comments
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How Personal Should You Get in Your LinkedIn Posts?

People sometimes ask me “How personal should you get in your LinkedIn posts?” In researching this topic, I found a wide range of opinions, including lists of what not to post about. The piece that especially caught my eye and resonated with me was one by LinkedIn expert John Nemo. Entitled: “How ‘Getting Personal’ With Your LinkedIn Updates Can Drive Significant Reach,” Nemo argues for being personal on LinkedIn. One of my favorite quotes from the article is: “More than ever – and especially in the digital space – your potential clients and customers are craving authenticity and transparency, they’re [...]

By |2021-05-05T22:02:59-06:00May 5th, 2021|0 Comments
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Additional Ways to Use Your LinkedIn Profile to Brand Yourself

Building on my blog post from last week, here are some additional ways to use your LinkedIn profile to brand yourself. In that blog post I focused on your LinkedIn URL, background photo, and the about and featured sections. This post has tips related to the experience and volunteer experience sections, skills & endorsements, recommendations, and the accomplishments section. Brand Yourself in Your Experience and Volunteer Experience Sections   Most of my tips for the experience section also apply to the volunteer experience section. So, I’m grouping these sections together for this post. In both the position titles and position [...]

By |2021-04-28T21:34:49-06:00April 28th, 2021|0 Comments
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Ways to Use Your LinkedIn Profile to Brand Yourself

Have you wondered about ways to use your LinkedIn profile to brand yourself? Whether you are a business owner or a job seeker, LinkedIn offers many ways to do this. In this blog post I focus on your LinkedIn URL, background photo, and the About and Featured sections. Watch for a follow-up post on ways to use other parts of your profile to brand yourself.   Customize Your LinkedIn URL Back when you created your LinkedIn account, LinkedIn assigned you a URL that had your name and a set of random letters and numbers. Think of it as an account [...]

By |2021-04-22T22:12:48-06:00April 22nd, 2021|0 Comments
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Ways to Appreciate Others on Facebook and LinkedIn

One of the many things people ask me is to show them ways to appreciate others on Facebook and LinkedIn. In this post, I’ll focus on ways that relate to your business relationships with others, rather than your personal relationships. Also, I’m expanding the concept of appreciation to include promoting others as well as thanking them. Acknowledging others on these social sites is an important part of enhancing these business relationships. Consider creating a system of reminders so that you remember to take the time to honor others.   Appreciate Others on Facebook Like their Facebook business page and encourage [...]

By |2021-04-15T21:57:45-06:00April 15th, 2021|0 Comments
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What a LinkedIn Profile’s Activity and Interests Sections Can Tell You

Have you ever wondered what a LinkedIn profile’s Activity and Interests sections can tell you about a person? Heck, you might not even know about these sections. People often ask me how to decide whether or not to connect with someone on LinkedIn. Checking out these sections, especially the Activity section, can help you make this decision.   Activity Section The Activity section includes everything that a person has posted, shared, reacted to, or commented on in the last 90 days. This section is found just above their Experience section in their profile. Start by clicking on the words “See [...]

By |2021-04-07T21:22:04-06:00April 7th, 2021|0 Comments
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Use LinkedIn to Promote Your Service Club

Have you ever thought to use LinkedIn to promote your service club? Service clubs, such as Rotary, Lions, Optimists, and Kiwanis often use Facebook to promote their clubs. I believe that such organizations can also use LinkedIn effectively to help draw attention to their clubs and grow membership. Recently I gave a presentation on this topic to members of the Lakewood Foothills Rotary Club. Many members of the club have a LinkedIn account and were intrigued by my recommendations. Even the retired members seem open to revitalizing their account to help promote the club.   Promote Your Service Club In [...]

By |2021-03-31T21:23:23-06:00March 31st, 2021|0 Comments
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