You’d be amazed at all the things you can do with a post on LinkedIn!

To find the options available to you, click on Start a Post on the LinkedIn website, or click on Write a Post on the LinkedIn app.

However, the options appear a bit differently in some cases.

 

Posting Options Found on Both the Website and the App

  • Create a Poll: Want to gather information from your LinkedIn connections? You can set up a poll to ask a specific question. It could be a simple “yes” or “no,” or you can offer several options. You can run the poll for up to 2 weeks.

Before you create a poll, please note that LinkedIn doesn’t allow polls regarding “political opinions, medication information or other sensitive data.”

Recently I created a poll asking people how often they post on LinkedIn. I offered the options: daily, once a week, occasionally, or not at all. Within four days, 72 people responded.

  • 25% post daily
  • 19% post once a week
  • 42% post occasionally
  • 14% do not post at all
  • Find an Expert: This option offers broad categories such as Coaching and Mentoring, followed by subcategories, such as Leadership Development. Then you choose the geographic area for your search, such as Denver Metro Area. You can use between 25 and 750 character to describe the type of expert you are looking for. Be as specific as you possibly can. Click on Done and then click on Post.

 

Posting Options Found Only on the App

  • Celebration an Occasion:
    • Welcome to the Team: celebrate a new colleague.
    • Give Kudos: show appreciation to a colleague by selecting the person and choose from 10 different types of “kudo awards” to give.
    • Project Launch: share a new project or milestone.
    • Work Anniversary: celebrate a career milestone.
    • New Position: congratulate someone for a new position or a promotion.

 

Posting Options Found Only on the Website Version

  • Offer Help: Let your network know you can lend a helping hand during challenging times. There are several options to choose from: general help, referrals, career coaching, resume reviews, introductions, or volunteer work.
  • Refer a Connection: This type of post is another way to draw attention to one of your LinkedIn connections. It includes their LinkedIn head shot, which the other options don’t do. Type the name of one of your connections into the search box. Then select their name among the drop-down options and tell your LinkedIn connections something specific about the person.
  • Celebrate a Teammate: 
    • Welcome a Teammate: celebrate a new colleague.
    • Give kudos – show appreciation to a colleague by selecting the person and choose from 10 different types of “kudo awards” to give. See the screenshot for a sample of a kudo that I recently received.

How About You?

Have you tried using any of these variations on a standard LinkedIn post? I know I’m going to be using more of them now that I’ve discovered them!

About Joyce

Joyce Feustel helps people, especially those age 45 and up, to become more effective using social media, especially Facebook, LinkedIn and Instagram.

She works with business owners, business development professionals, business consultants, job seekers, and more – ranging from entrepreneurs to people in large corporations. Find her at www.boomerssocialmediatutor.com.