Are you wondering how you can make the most of your LinkedIn experience?
I provide customized LinkedIn training on an individual basis, or in a group or team setting. Business owners and those who work in business development want to be more productive in using LinkedIn for marketing purposes.
Job seekers want to use this site more effectively and have a profile that attracts hiring authorities so that they will land the kind of job they are seeking.
Everyone wants to use LinkedIn to expand their professional network.
During my training, I share a variety of LinkedIn marketing tips, with a special focus on the LinkedIn profile.
You can engage my services for either one-to-one tutoring or for group/team training. I provide my services in person or virtually.
One-to-One LinkedIn Tutoring
One-to-one LinkedIn training sessions typically start with a detailed review of the client’s existing LinkedIn profile. We cover every section of the profile, checking to be sure that all information is current and accurate.
Often, I suggest that clients who are business owners adapt materials from their website, such as from the About or Services sections to be used in the summary section and/or the experience section. This approach means there is consistency in marketing, plus doing so saves time and money for the client.
For the clients who are job seekers, we start with their resume and adapt information from it to include in the summary and experience sections of their profile.
Often, we will make simple changes and edits right during the session. In addition, I encourage the client to email me their proposed revisions of their summary and position descriptions after the session. It works best when they send me the summary in a Word document, so I can easily make suggestions for wording and format changes.
An additional option is for me to update the profile on behalf of my client. Typically, I interview the client over the phone or via Zoom. Then I make my updates using my notes from that interview, along with information on their website, resume, and/or their existing LinkedIn profile.
In addition, during a typical tutoring session, we cover:
- How to handle pending invites to connect on LinkedIn
- Approaches to inviting others to connect
- Internal messaging through LinkedIn
- Searching on LinkedIn
- Sharing information through status updates
- Writing articles using LinkedIn’s publishing feature
- Adjusting privacy and other settings
I meet with my Denver metro area clients in their business location, home or in a public space. For clients not in the Denver area, or local people who prefer a virtual session, I meet with them via Zoom.
Within a few days of the session, I email my client a summary of what we covered. When clients have additional questions, I help them via phone, email and/or short virtual sessions. I provide this summary and the follow-up service at no charge to my clients.
See my video below for a tutorial on the value of publishing articles on LinkedIn.
LinkedIn Training for Groups and Teams
I adapt these training sessions to cover the topics requested by the sponsoring organization. By knowing the common needs of group or team members, I keep the training focused on what everyone wants to learn. We are less likely to be side tracked by questions that are specific to just one or two people.
My approach in these training sessions is to use a demonstration style of teaching. Using a PowerPoint handout for an outline, I show attendees how to use the relevant aspects of LinkedIn. After the training, I send the handouts to attendees via email upon request.
Types of teams and groups I’ve worked with include:
- A small team of people in a company
- A team who works together in a network marketing organization
- A team of volunteers who share responsibility for a LinkedIn presence for a nonprofit.
Examples of entities that have engaged my services for group or team training are:
- Professional organizations
- Job seekers groups
- Real estate firms and mortgage companies
- Chambers of commerce
- Business networking groups
- Nonprofit organizations
To work with me you can reserve a tutoring session here. You may also contact me at joyce@boomerssocialmediatutor.com or 720-984-1162 or via the form on the Contact Me page.
