Who’s giving you social proof? In other words, who tells the world that you rock?
Here are just a few great ways for you to get social proof via LinkedIn:
- LinkedIn articles by your LinkedIn connections reference you
- LinkedIn connections share positive comments on your posts
- LinkedIn connections write quality recommendations about you
What is Social Proof?
See the August 11, 2017 CXL article Social Proof: What it is, Why It works, and How to Use It. It states that: “Social proof is based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to or accepted by the influencer (or society)….Essentially, it’s borrowing third-party influence to sway potential customers.”
Read the entire article at https://conversionxl.com/blog/is-social-proof-really-that-important/
Another article on this topic is Social Proof – a Key to More Magnetic Marketing recently published in the Kissmetrics blog. The article lists 10 effective social proof strategies, such as testimonials, reviews, and influencer endorsements.
Get more information on these and other strategies at https://blog.kissmetrics.com/social-proof/
Being Referenced in LinkedIn Articles
Judy Rough recommended me in her LinkedIn article Top 10 Business of Aging Best Practices that Professionals Need to Know. Here’s a link to the article: https://www.linkedin.com/pulse/top-10-business-aging-best-practices-professionals-need-rough-csa/
Judy is the Senior Director of Senior Alliances at the Society of Certified Senior Advisors. She is certainly an influencer in the field of professionals providing services to our aging population.
She and I co-presented at a pre-conference session of a national conference in 2015. Since then, many clients have come to me due to Judy referring them to me.
In addition, she is the driving force behind an upcoming national event, Voices in Aging: The Business of Aging, scheduled for November 3-5 in Denver, Colorado. I am speaking on how LinkedIn enhances your online presence. Learn more about the event at http://www.csa.us/page/via
Having Quality LinkedIn Recommendations
The ability to give and receive recommendations is one of the best features of LinkedIn. Recommendations provide a way for potential clients, referral partners, and/or hiring authorities to learn about your character, your achievements, and the ways in which you have provided value to those you served.
Recommendations are far more important than simple endorsements. The reason for this is because endorsing a LinkedIn connection for a skill takes very little effort and is often done quite casually.
On the other hand, when people write a recommendation, they typically put some thought into what they say about you and your contributions and abilities. People know this and not only form an opinion of you from the types of recommendations you receive, they also learn about you via the recommendations you give to others. Be sure any recommendations you provide are well written with no grammatical, typographical, and/or spelling errors.
Keep in mind that you must be connected on LinkedIn to recommend someone, or for them to recommend you. The fourth chapter of my recently published e-book 9 Ways to Stand Out on LinkedIn includes specific instructions on how to make recommendations on LinkedIn.
Check Out My Free E-Book: 9 Ways to Stand Out on LinkedIn
Signing up to receive my e-book gives you access to the video tutorials that accompany each chapter. In addition, you will receive monthly emails about trends and useful tips in all areas of social media.
And it’s free! All you have to do is sign up at: http://owly/QM0J30eX60r
How About You?
Who’s recommending you? How did you get to know them? Have you written recommendations for others? What kinds of recommendations do you most appreciate receiving?
Joyce Feustel helps people, especially those ages 45 and older, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter.
She works with business owners, business development professionals, leaders of nonprofit organizations, job seekers, consultants, and many others. Find her at www.boomerssocialmediatutor.com.