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Which Social Media Sites Are Best for Your Business?

Many of my business owner clients ask me which social media sites are best for them. There are many factors to take into consideration when answering this question. These factors can include the demographics of your clients, which sites they use, and which sites your competitors use. Another important factor is your level of comfort in using each major social media site.   Demographics of Your Clients The age range of your clients can be a major consideration. Over 20% of Facebook users are 55 and older, and this site is still popular with every age group except teenagers. Nearly [...]

By |2022-08-03T20:05:52-06:00August 3rd, 2022|0 Comments

The Fortune is the Follow-Up

Jim Rohn was a highly-regarded motivational speaker, author, entrepreneur, investor, and business philosopher.  One of his best-known quotes is “The fortune is in the follow-up,” meaning you need to follow up with a person to make a sale. This approach is also very relevant to business networking. Following up after events or group meetings is essential if you are to generate results. Recently, I was telling a business colleague that 70% of my business comes from networking. She responded that if that was the case, I must be good with my follow-up, and I am. My disciplined approach to follow-up [...]

By |2021-05-12T21:20:26-06:00May 12th, 2021|2 Comments

Grateful for My Community of Social Media Learners

I’m feeling very grateful for my community of social media learners. The community I’m referring to consists of the members of my Simplify Your Social Media Meetup Group.   Background on My Meetup Group I created this Meetup group to offer people an opportunity to learn about social media in a fun, interactive setting. In fact, this month I’m celebrating the third anniversary of this monthly group! The folks who come to our meetings are a wide range of business people. Some are pretty proficient with their social media. However, most of them struggle from time to time with how [...]

By |2020-12-10T07:47:38-07:00December 9th, 2020|0 Comments

Positives of Using Social Media in the COVID-19 Era

I believe there are many positives of using social media in the COVID-19 era. Certainly, there are negatives to using social media in this era. Here are some that come to mind: Getting caught up in the blow-by-blow reports on the number of positive cases and deaths. Finding yourself annoyed when people post about the degree of responsiveness of local, state, and national authorities. Social media threads with people arguing about the projected impact of the virus. Inaccurate information about how to keep yourself and others from getting the virus. However, I’ve concluded that the positives of using social media [...]

By |2020-03-16T15:55:35-06:00March 16th, 2020|0 Comments

Ways to Save Time on Social Media

Have you been looking for ways to save time on social media? Sometimes people find themselves getting far too absorbed in social media when they don’t mean to. They may feel guilty for neglecting the people in their lives. Or they aren’t giving enough attention to important home and professional responsibilities because of time spent on social media. Other people aren’t that keen on social media and try to avoid it as much as possible. Yet, as business owners or job seekers, they see the value of having a strong presence on certain sites. So, they want their time to [...]

By |2020-01-21T21:37:14-07:00January 21st, 2020|3 Comments

Social Media Day Denver Gave Me Loads of New Ideas

Social Media Day Denver gave me loads of new ideas. I left this amazing event brimming with ways to reconsider my current social media strategies. Social Media Day is an internationally recognized day devoted to celebrating the ways social media has changed our lives for the better. Erin Cell, founder of Socially Powered, is the driving force behind Social Media Day event in Denver. Assisted by an extensive team of volunteers, Erin worked tirelessly to pull off a very successful event. We heard from over a dozen locally and nationally recognized leaders in the social media industry. Learn more about [...]

By |2019-10-06T16:04:10-06:00October 6th, 2019|0 Comments

After the Launch Party – Promoting Your Book Using Social Media

After the launch party – promoting your book on social media can be challenging. However, there are numerous opportunities. In May 2019, my daughter, Anne Feustel, published her book “Our Favorite Movies: How Films Affect Our Mental Health.” In my June blog post, I focused on how she used social media to promote her book shortly after it was published. That post included ways to invite people to the launch party. For this post, I focus on using social media after the launch party. However, these ideas only scratch the surface of all the ways you can promote a book [...]

By |2019-07-10T15:55:34-06:00July 10th, 2019|0 Comments

Use Twitter to Increase Your Influence

Do you use Twitter to increase your influence? I must confess that I’m not much of a Twitter user, though that's how I've been in the past. After hearing Laura Pence Atencio speak on using Twitter to increase influence, I’m reconsidering. Laura is a radio host, author, digital marketing consultant, social media speaker, and online marketing strategist. In addition, she’s been on Twitter since 2010 and has nearly 120,000 followers. Find out more at https://socialsavvygeek.com/ Laura was one of many superb speakers at Social Media Day Denver 2018, and you can learn https://socialmediadaydenver.com/ Since I learned so much there, my next few [...]

By |2018-07-05T09:32:07-06:00July 5th, 2018|0 Comments

Simplify Your Social Media Meetup Group

I created Simplify Your Social Media Meetup Group to help make things easier for business people using social media. If you live in the Denver area, I’d love to have you join us! To join, go to: https://www.meetup.com/meetup-group-simplify-your-social-media/ You can attend any of our Meetup events without joining the Meetup group. However, to get the maximum networking benefit, I suggest you join the group. Also, to attend any of these events, you will need to RSVP in advance. You will see that I ask you to answer three questions before I approve your request to join. I did this to [...]

By |2018-01-03T20:44:39-07:00January 3rd, 2018|2 Comments

How to Decide Whether to Connect on Social Media

Do you struggle with the question of how to decide whether to connect on social media? Many of my clients pose this question to me. The answer, as is often the case, is “it depends.” It depends on how you use the site, your natural networking style, your line of work, your gut instincts, and more. Whether you are doing the reaching out or responding to a connection request, here are some things to consider.   How You Use a Social Site Let’s say you mainly use the social site for personal matters. Then it probably makes sense to keep [...]

By |2017-12-13T21:38:05-07:00December 13th, 2017|0 Comments
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