social media sites

Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The age of your clients is a major consideration. If your clients are 45 and up, they are more likely to [...]

By |2017-02-11T21:13:14-07:00February 11th, 2017|0 Comments
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How to Select the Best Social Media Sites

One of the questions my clients pose most often is: How do I know which social media site is best for me? They want to maximize the time they spend using social media to grow their business, sell more books, reach larger audiences, etc.   Below are some of the things I suggest that they consider when making those decisions.   Considerations When Selecting a Social Media Site Which sites are your customers using? This question can be expanded to include the readers of a book, audiences for those who do professional speaking, etc. How do you know? You ask! [...]

By |2014-11-11T16:10:18-07:00November 11th, 2014|0 Comments
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Blogging – A Critical Element of Digital Marketing

One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge. One of the best no-cost (other than the value of your time) approaches to building a strong presence in cyberspace is to blog on a regular basis. It is recommended to have your blog be part of your website to increase your search engine optimization (SEO) results. Blogging at least twice a month is necessary if you want people remember that you exist, and blogging weekly or even more often is even better [...]

By |2014-06-02T23:17:13-06:00June 2nd, 2014|0 Comments
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Social Media Time Savers

While researching social media topics on Pinterest, I came across the results of an interesting study of 2,000 North American women and their use of social media. Here are some of the key findings of this study, which was conducted by the Pew Research Center in April 2013: Of those surveyed, 86% had at least one social media profile/account. The average user had 2.2 social media profiles/accounts. Respondents reported spending an average of 12 hours per week using social media. In my interaction with both current and potential social media tutoring clients, a common question is: “How do I make [...]

By |2014-04-15T22:29:27-06:00April 15th, 2014|0 Comments
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So Many Social Media Sites – How Do I Find the Right Ones for Me?

Do you struggle to determine where to focus your social media energy and time? As I provide social media tutoring, training and consulting to individuals and business owners, this matter of finding and using appropriate social media sites comes up frequently.   Why are You Using Social Media? The first question to ask is: WHY am I drawn to use social media? You really need to know your purpose in using these sites before you answer any other questions. People use social media for many different reasons. They use it to: Be entertained Learn something new Stay connected with loved ones [...]

By |2013-08-19T14:58:57-06:00August 19th, 2013|0 Comments
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