Pinterest

Be Consistent in Your Profile Info Across ALL Your Social Media

Be sure to be consistent in your profile info across all your social media sites. In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page? Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand. Periodically do an audit of your profiles to update information that may have changed. And check for consistency. Here are some tips for these sections, including character limits.   Facebook About [...]

By |2018-04-05T14:11:17-06:00April 5th, 2018|0 Comments

Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The age of your clients is a major consideration. If your clients are 45 and up, they are more likely to [...]

By |2017-02-11T21:13:14-07:00February 11th, 2017|0 Comments

Get Savvy with Your Company’s Statistics

Who are your clients? Which of your services is most in demand? Where does your business really come from? This blog post will deviate from my typical approach of sharing various tips and/or observations about using social media sites. Instead, I’m sharing what I’ve learned from analyzing some of the statistics I gathered over the last two years of observing my own company. As I plan my business strategies and goals for 2016, I need to take into account (among other things) the nature of my clientele, what types of services they’ve purchased, and how they found me. This process has [...]

By |2016-01-19T21:42:44-07:00January 19th, 2016|0 Comments

Consistency in Social Media Marketing

Have you created consistency across your social media sites? In order for you to come across as a dependable, reliable, and up-to-date professional, it is imperative to have consistency throughout all aspects of your online presence. Most people already realize that they need to have consistency between their website and their hard-copy (printed) marketing materials, such as business cards, fliers, and brochures. But they aren’t always as vigilant when it comes to creating that same consistency across their social media sites so that they are not only consistent with each other but also with the website and hard-copy marketing materials. [...]

By |2015-12-01T08:26:46-07:00November 30th, 2015|0 Comments

Your Ideal Clients and Your Social Media Presence

Recently I have been working with a branding consultant to help me better clarify who my ideal clients are and how I can more effectively reach them without lots of uninterested folks in the mix. Thanks to Emilie Downs of Imago Visual (http://www.imagovisual.com/), I have been reflecting on such things as my ideal clients’: Values and goals Needs and wants Key characteristics Attitudes and beliefs Special requirements and perceptions In addition to working with Emilie, I have been informally asking people how they would describe the services I offer through my Boomers’ Social Media Tutoring business. This exercise has been [...]

By |2014-12-02T20:20:18-07:00December 2nd, 2014|0 Comments

How to Select the Best Social Media Sites

One of the questions my clients pose most often is: How do I know which social media site is best for me? They want to maximize the time they spend using social media to grow their business, sell more books, reach larger audiences, etc.   Below are some of the things I suggest that they consider when making those decisions.   Considerations When Selecting a Social Media Site Which sites are your customers using? This question can be expanded to include the readers of a book, audiences for those who do professional speaking, etc. How do you know? You ask! [...]

By |2014-11-11T16:10:18-07:00November 11th, 2014|0 Comments

5 Tips for Using Social Media While on Vacation

Recently my husband and I took a two-week trip to Australia to visit family members and do a bit of touring. It was the first time I had been on a vacation for that long since I became active on social media in late 2008. (Yes, I know I need to get out of town more often!) Even though I wasn’t super-oriented toward social media while I was out of town, I would get pretty frustrated when I couldn’t access it. So, I must admit that it is difficult for me to be “unplugged” for more than a day or so.   My [...]

By |2014-11-03T20:54:48-07:00November 3rd, 2014|0 Comments

Pointers for Using Pinterest for Business

Pinterest offers a variety of useful options for reaching current and potential customers. Although it’s more of a bookmarking site than a typical social media site, over time Pinterest has added news and messages features to make it more like Facebook and Twitter, allowing more and different types of interactions. For those of you not familiar with this growing site, it’s helpful to think of it as an electronic version of the bulletin boards where people tack (pin) things they want to remember. Knowing that makes their terminology easy to understand: Pins: bookmarks to bring you back to an image [...]

By |2014-10-14T09:07:10-06:00October 13th, 2014|0 Comments

Consuming Social Media – Knowing When You are Full

Social media provides numerous benefits. Yet, one of the challenges of using it is that we can be overwhelmed by the sheer volume of available material – it’s impossible to even scan it all, and it might not be a good idea to even try. For purposes of this discussion, I will include blogs and email newsletters to which you subscribe, as well as the social media sites you frequent, and I will group all of these under the term “social media.” Having access to all this information reminds me of being at an enormous buffet. Just as with the [...]

By |2014-10-06T21:50:14-06:00October 6th, 2014|0 Comments
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