personal branding

How Your Brand Comes Across on LinkedIn

Have you ever thought about how your brand comes across on LinkedIn? How you describe yourself in your LinkedIn profile is a key part of your brand. The items you choose to post about and the comments you make on the posts of others also reflect your brand. In a few days, I’ll attend an event with 25 speakers, including me. There are five speakers in each time slot and five rounds of sessions. That means I can select four other sessions to attend along with my own. I want to experience sessions from speakers whose brand resonates with [...]

By |2023-10-26T21:05:43-06:00October 26th, 2023|0 Comments
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Why Should Business Owners Use LinkedIn?

Why Should Business Owners Use LinkedIn? Since LinkedIn is often associated with getting a job, people sometimes ask me why should business owners use LinkedIn. In the 10 years that I’ve been providing LinkedIn tutoring and training, I’ve reflected on this question many times. Most business owners can see the point of having a profile on LinkedIn that represents them well. However, some of them are puzzled about what you would do on LinkedIn beyond having the profile. Benefits to Business Owners of Using LinkedIn   Showcase your brand. Key parts of your profile for showcasing your brand include the [...]

By |2023-06-21T19:51:38-06:00June 21st, 2023|0 Comments
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How a New Professional Headshot Can Impact Your Business

Have you considered how a new professional headshot can impact your business? Earlier this month, I got a new professional headshot, my first in nearly nine years. Since I was relatively happy with one that was taken back in 2014, I wasn’t motivated to get a new one. As I prepared to celebrate the 10th anniversary of my business, I decided it was time for a refresh of my look. Along with getting my logo revamped, I scheduled a photo shoot with professional photographer Kellie Henriksen. Her creativity in how she staged each photo, along with her warmth and friendliness, [...]

By |2023-03-22T21:01:04-06:00March 22nd, 2023|0 Comments
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Celebrate the Launch of Your Business in a LinkedIn Post

If you have recently started a company, celebrate the launch of your business in a LinkedIn post. I have found that using LinkedIn to share this kind of good news is one of the most effective ways to get the word out. You may be tempted to simply write a post that says you have started a business. Instead, I encourage you to follow the steps below.   Steps for Creating a Post About Your New Business Go to the Home page and click on “Start a post.” Click on the three dots at the bottom of the pop-up screen [...]

By |2023-02-09T09:32:10-07:00February 9th, 2023|2 Comments
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Adding Sections to Your LinkedIn Profile – Tips for the Additional Sections

Have you ever wondered how to add sections to your LinkedIn profile? Nearly a year ago, LinkedIn changed the process for doing this. This blog post is the third in a series of three posts on how to add sections to your profile. In the first of the three blog posts, I went over the three groups of sections: Core, Recommended and Additional. Then I provided tips for how to approach the Core sections. Here’s a link to that post: https://boomerssocialmediatutor.com/adding-sections-to-your-linkedin-profile-tips-for-the-core-sections/ In the second of the three blog posts, I provided tips for how to approach the Recommended sections. Here’s [...]

By |2022-12-14T21:41:18-07:00December 14th, 2022|0 Comments
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LinkedIn is a Heartfelt Variation of a Resume

When I compare the format of LinkedIn and that of resumes, I believe that LinkedIn is a heartfelt variation of a resume. There are certainly some similarities between your LinkedIn profile and your resume. In your LinkedIn profile headline, you may use similar terms to the ones you use in your resume’s executive summary. Your profile’s Experience section, to a large extent, mirrors your resume’s references to jobs you have held. The Education section of your profile reflects the same educational institutions you list in your resume. Yet, a resume is a static document, while a Linked profile gives multiple [...]

By |2022-02-02T20:32:12-07:00February 2nd, 2022|2 Comments
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Tips for Creating a LinkedIn Cover Story

I’ve got some tips for creating a LinkedIn cover story, having just created one myself. The cover story is a 30-second introductory video that you create through the LinkedIn mobile app. To watch a cover story, tap on the person's profile photo while in their LinkedIn Feeling intimidated by the whole process of creating such a cover story? Actually, the technical process of creating it is relatively easy with the right equipment. Even though I’ve created a number of professional videos, I was still a bit intimidated about creating my cover story. Then I researched what others had to suggest [...]

By |2021-09-30T08:01:29-06:00September 29th, 2021|0 Comments
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LinkedIn is Especially Valuable for Job Seekers Now

In the face of skyrocketing unemployment, LinkedIn is especially valuable for job seekers now. Effective use of LinkedIn can increase the likelihood of landing the job you want. Your profile and several other features can really help – if you use them to your best advantage.   Maximizing Your LinkedIn Profile as Job Seeker Photo. Be sure it’s an up-to-date head shot in which you are dressed as you would be for an interview. It may seem obvious, but there should be no other people in the photo, or any pets. Headline. Use key words from descriptions of the types [...]

By |2020-04-14T11:04:07-06:00April 14th, 2020|0 Comments
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Brand Yourself on Your Personal Facebook Page

Do you brand yourself on your personal Facebook page? Whether you have a Facebook business page or not, branding yourself your personal page makes a lot of sense. Generally, I recommend that business owners create a business page. Having such a page increases your company’s search engine optimization (SEO). Also, you have access to many features that are not available on a personal page. In order to make the most of your personal page, conduct a quick audit. Determine if you have populated all the sections described below. Plus make sure that you have selected “public” as the audience for [...]

By |2019-01-15T23:38:10-07:00January 15th, 2019|0 Comments
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The Value of Sharing and Schmoozing on LinkedIn

Many people aren’t aware of the value of sharing and schmoozing on LinkedIn. Some people don’t realize the value of using these features of LinkedIn. Others might want to use them, but they don’t know how to do so. In case you haven’t heard of the word “schmooze,” it comes from the Yiddish word schmuesn which means “to chat.” Synonyms for schmooze are talk, converse, mingle, mix, hobnob, or network.   Why Some People Don’t Share on LinkedIn They don’t know it’s even an option to share something on LinkedIn. They don’t see the point of sharing. They don’t know [...]

By |2018-10-02T23:20:01-06:00October 2nd, 2018|0 Comments
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