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Social Media and People Over 60

During a recent podcast interview, the host asked me to provide some perspectives on social media and people over 60. We discussed that many people in this age group find social media too complicated. Even when they’ve been shown the steps of how to do things on social media, they might have trouble remembering the steps. Or maybe they find the whole experience of being on social media pointless. I offered a number of suggestions for ways that people 60 and over can be safer on social media. We discussed the benefits of using these sites for someone in their [...]

By |2023-07-12T20:29:15-06:00July 12th, 2023|0 Comments

Which Social Media Sites Are Best for Your Business?

Many of my business owner clients ask me which social media sites are best for them. There are many factors to take into consideration when answering this question. These factors can include the demographics of your clients, which sites they use, and which sites your competitors use. Another important factor is your level of comfort in using each major social media site.   Demographics of Your Clients The age range of your clients can be a major consideration. Over 20% of Facebook users are 55 and older, and this site is still popular with every age group except teenagers. Nearly [...]

By |2022-08-03T20:05:52-06:00August 3rd, 2022|0 Comments

Some of the Benefits of Using Facebook and Instagram Stories

Have you ever wondered about some of the benefits of using Facebook and Instagram stories? I sure have. Recently, Monica Miller, an international speaker, author, writer, and coach, enlightened the attendees of my Meetup group on this topic. Learn more about my Simplify Your Social Media Meetup Group at https://www.meetup.com/meetup-group-simplify-your-social-media/ Using her own stories by way of demonstration, she explained how stories work. Then she showed us how to follow up on the comments and messages that stories generate. Watch a recording of Monica’s presentation of “How to Get Leads and New Clients from Your Facebook and Instagram Stories” at [...]

By |2021-10-14T06:53:00-06:00October 13th, 2021|0 Comments

The Fortune is the Follow-Up

Jim Rohn was a highly-regarded motivational speaker, author, entrepreneur, investor, and business philosopher.  One of his best-known quotes is “The fortune is in the follow-up,” meaning you need to follow up with a person to make a sale. This approach is also very relevant to business networking. Following up after events or group meetings is essential if you are to generate results. Recently, I was telling a business colleague that 70% of my business comes from networking. She responded that if that was the case, I must be good with my follow-up, and I am. My disciplined approach to follow-up [...]

By |2021-05-12T21:20:26-06:00May 12th, 2021|2 Comments

Grateful for My Community of Social Media Learners

I’m feeling very grateful for my community of social media learners. The community I’m referring to consists of the members of my Simplify Your Social Media Meetup Group.   Background on My Meetup Group I created this Meetup group to offer people an opportunity to learn about social media in a fun, interactive setting. In fact, this month I’m celebrating the third anniversary of this monthly group! The folks who come to our meetings are a wide range of business people. Some are pretty proficient with their social media. However, most of them struggle from time to time with how [...]

By |2020-12-10T07:47:38-07:00December 9th, 2020|0 Comments

What to Do When Someone Pretends to Be You on Instagram

Do you know what to do when someone pretends to be you on Instagram? It can be very unsettling when someone pretends to be you on a social site you use. Sadly, this kind of activity is far too common. When something like this happens, the key is to act swiftly to both notify your connections on the account and to make a report through the standard processes of the social site. Then make a point to carefully monitor the account in case it happens again.   My Own Experience of Someone Impersonating My Instagram Account Just over a week ago, I had [...]

By |2020-09-09T21:36:12-06:00September 9th, 2020|0 Comments

How to Adjust Your Settings on Your Instagram Account

Are you looking for some tips on how to adjust your settings on your Instagram account? I’ve found that Instagram is becoming more popular with folks in their 50s and beyond. For example, many millennials migrate from Facebook to Instagram. So, their parents tend to follow them. Instagram users like the simplicity of this visually-oriented social site and the option to have a private account. Yet, many are struggling with how to adjust their settings on this site.   Private Accounts on Instagram The first consideration when creating an Instagram account is whether to make it private or keep the [...]

By |2019-10-29T19:43:48-06:00October 29th, 2019|2 Comments

After the Launch Party – Promoting Your Book Using Social Media

After the launch party – promoting your book on social media can be challenging. However, there are numerous opportunities. In May 2019, my daughter, Anne Feustel, published her book “Our Favorite Movies: How Films Affect Our Mental Health.” In my June blog post, I focused on how she used social media to promote her book shortly after it was published. That post included ways to invite people to the launch party. For this post, I focus on using social media after the launch party. However, these ideas only scratch the surface of all the ways you can promote a book [...]

By |2019-07-10T15:55:34-06:00July 10th, 2019|0 Comments

Insta Success – the Power of Using Instagram

After hearing Erin Cell’s talk, “Insta Success – the Power of Using Instagram,” at Social Media Day Denver 2018, I was motivated to use Instagram more. In addition to giving this information-packed presentation, Erin was the organizer and driving force behind this excellent event. Learn more at https://socialmediadaydenver.com/ Founder and CEO of Socially Power, Erin is a social media consultant, trainer and strategist. Learn more about Erin and her services at https://sociallypowered.com/ This is the third in a series of posts in which I share the key points made by some of my favorite presenters at Social Media Day Denver 2018. [...]

By |2018-07-17T21:33:50-06:00July 17th, 2018|0 Comments

Simplify Your Social Media Meetup Group

I created Simplify Your Social Media Meetup Group to help make things easier for business people using social media. If you live in the Denver area, I’d love to have you join us! To join, go to: https://www.meetup.com/meetup-group-simplify-your-social-media/ You can attend any of our Meetup events without joining the Meetup group. However, to get the maximum networking benefit, I suggest you join the group. Also, to attend any of these events, you will need to RSVP in advance. You will see that I ask you to answer three questions before I approve your request to join. I did this to [...]

By |2018-01-03T20:44:39-07:00January 3rd, 2018|2 Comments
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