I provide customized Facebook training to small business owners and others who want to use Facebook for business purposes. I offer training on an individual basis, or in a group settings.
Most of my clients are already familiar with using Facebook as a personal platform. My training helps them to make Facebook also be an effective part of their business marketing strategy.
Private Facebook Training
Many people find they learn best in one-to-one sessions to best grasp how to use Facebook for business purposes.
I meet with my Denver metro area clients in their business location, home or in a public space. For the clients using virtual sessions, I use a screen sharing tool and speak over the phone with them.
Most of my sessions focus on helping my clients learn Facebook marketing. I show them how to create and use a Facebook business page. I also review other marketing options within Facebook. Examples include Facebook groups and messaging within Facebook.
We also make sure the client’s personal Facebook settings, such as privacy and notifications, meet their needs. Typically, we also review some Facebook basics, such as the difference between private and public communications on Facebook.
Within a few days of the session, I email my client a summary of what we covered. When clients have follow up questions, I help them via phone, email and/or short virtual sessions. I provide this summary and the follow up service at no charge to my clients.
Small Group Facebook Training
Some people prefer to learn Facebook with two or three other people rather than in a one-to-one setting. I provide small group training to up to 3 people for this purpose.
An example of a small group is a couple in a committed relationship who have a business together. Other examples include:
- A small team of people in an office
- A team who works together in a network marketing organization
- A team of volunteers who share responsibility for a Facebook presence for a nonprofit.
Typically, I meet in person with this small group, though I have the technological capacity to work with them remotely. As with private training, we can meet in a home, office or public space.
In these sessions, I cover the same kinds of Facebook topics that are addressed in the private training sessions. However, there is a bit less personal attention to each individual.
I ask that the point person from the group create an agenda in advance of the training session. This agenda includes the key points that all members in the group want to learn about. By knowing the common needs of group members, I keep the training focused on what everyone wants to learn. We are less likely to be side tracked by questions that are specific to just one member of the group.
Group Facebook Training
I also provide Facebook training to groups larger than three people who need to learn Facebook for business purposes. This training is more instructional and less personal in the way I share the material. In this case, the company or other entity typically pays for my services.
Examples of entities that have engaged my services for group training are:
- Realty firms and mortgage companies
- Chambers of commerce
- Business networking groups
- Service clubs and other nonprofit organization
I adapt these trainings to cover the topics requested by the sponsoring organization. My approach in these trainings is to use a demonstration style of teaching. Using a PowerPoint handout for an outline, I show attendees how to use the relevant aspects of Facebook. After the training, I send the handouts to attendees via email upon request.
I have also done group Facebook training through public classes. Some of these I have sponsor directly. Others I offer in my role as an instructor at the Colorado Free University. In these situations, each attendee pays an enrollment fee. Again, I use the demonstration style teaching method and provide hard copy handouts during class (email copies available after class upon request). Upcoming classes are listed on my home page.