social media

After the Launch Party – Promoting Your Book Using Social Media

After the launch party – promoting your book on social media can be challenging. However, there are numerous opportunities. In May 2019, my daughter, Anne Feustel, published her book “Our Favorite Movies: How Films Affect Our Mental Health.” In my June blog post, I focused on how she used social media to promote her book shortly after it was published. That post included ways to invite people to the launch party. For this post, I focus on using social media after the launch party. However, these ideas only scratch the surface of all the ways you can promote a book [...]

By |2019-07-10T15:55:34-06:00July 10th, 2019|0 Comments
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Use LinkedIn and Facebook to Get More Speaking Engagements

Do you use LinkedIn and Facebook to get more speaking engagements? Many people grow their businesses through speaking on topics that relate to their expertise. Sometimes they are paid for these engagements, and other times they do them solely for the exposure. Effective use of LinkedIn and Facebook can help you secure more speaking opportunities. Plus, you can use these sites to invite people to hear you speak. Remember to put up a post on your business page about the event well in advance so people can plan to attend. Then, post after the event with photos and videos and [...]

By |2018-08-14T16:12:34-06:00August 14th, 2018|0 Comments
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Insta Success – the Power of Using Instagram

After hearing Erin Cell’s talk, “Insta Success – the Power of Using Instagram,” at Social Media Day Denver 2018, I was motivated to use Instagram more. In addition to giving this information-packed presentation, Erin was the organizer and driving force behind this excellent event. Learn more at https://socialmediadaydenver.com/ Founder and CEO of Socially Power, Erin is a social media consultant, trainer and strategist. Learn more about Erin and her services at https://sociallypowered.com/ This is the third in a series of posts in which I share the key points made by some of my favorite presenters at Social Media Day Denver 2018. [...]

By |2018-07-17T21:33:50-06:00July 17th, 2018|0 Comments
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Use Twitter to Increase Your Influence

Do you use Twitter to increase your influence? I must confess that I’m not much of a Twitter user, though that's how I've been in the past. After hearing Laura Pence Atencio speak on using Twitter to increase influence, I’m reconsidering. Laura is a radio host, author, digital marketing consultant, social media speaker, and online marketing strategist. In addition, she’s been on Twitter since 2010 and has nearly 120,000 followers. Find out more at https://socialsavvygeek.com/ Laura was one of many superb speakers at Social Media Day Denver 2018, and you can learn https://socialmediadaydenver.com/ Since I learned so much there, my next few [...]

By |2018-07-05T09:32:07-06:00July 5th, 2018|0 Comments
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Social Media Connection Requests from Strangers

Social media connection requests from strangers - how do you handle them? We often devote a fair amount of time and energy to expanding our number of connection on social media. However,  have you thought about how to spot people you should avoid? I’m referring to the people you don’t know who reach out and want to connect. How do you decide whom to accept and whom to reject? A quick glance at their page can be enough. Maybe their LinkedIn profile is mysteriously sparse, or they have very few friends on Facebook. However, in some cases, you may have [...]

By |2018-04-16T19:29:12-06:00April 16th, 2018|0 Comments
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Be Consistent in Your Profile Info Across ALL Your Social Media

Be sure to be consistent in your profile info across all your social media sites. In other words, does the About section of all the sites you use for business read similarly? Does your LinkedIn summary resemble the Our Story section on your Facebook business page? Beyond the text you use, are you using the same profile photo and background picture? This type of consistency helps reinforce your brand. Periodically do an audit of your profiles to update information that may have changed. And check for consistency. Here are some tips for these sections, including character limits.   Facebook About [...]

By |2018-04-05T14:11:17-06:00April 5th, 2018|0 Comments
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Simplify Your Social Media Meetup Group

I created Simplify Your Social Media Meetup Group to help make things easier for business people using social media. If you live in the Denver area, I’d love to have you join us! To join, go to: https://www.meetup.com/meetup-group-simplify-your-social-media/ You can attend any of our Meetup events without joining the Meetup group. However, to get the maximum networking benefit, I suggest you join the group. Also, to attend any of these events, you will need to RSVP in advance. You will see that I ask you to answer three questions before I approve your request to join. I did this to [...]

By |2018-01-03T20:44:39-07:00January 3rd, 2018|2 Comments
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How to Decide Whether to Connect on Social Media

Do you struggle with the question of how to decide whether to connect on social media? Many of my clients pose this question to me. The answer, as is often the case, is “it depends.” It depends on how you use the site, your natural networking style, your line of work, your gut instincts, and more. Whether you are doing the reaching out or responding to a connection request, here are some things to consider.   How You Use a Social Site Let’s say you mainly use the social site for personal matters. Then it probably makes sense to keep [...]

By |2017-12-13T21:38:05-07:00December 13th, 2017|0 Comments
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How to Appreciate Others on Social Media

One of the many things people ask me is show them how to appreciate others on social media. It is especially appropriate in this season of giving to use social sites even more than usual to show your generosity of spirit. Here are some ways to use Facebook and LinkedIn to appreciate others. Appreciate Others on Facebook Like their Facebook business page. Get notified in your globe icon when there are posts on their business page. You do this by clicking on the Following tab, then click on notifications and click on the box by posts. Then, periodically share updates [...]

By |2017-11-28T08:32:12-07:00November 28th, 2017|0 Comments
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