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How to Handle Awkward Situations on Social Media

How to Handle Awkward Situations on Social Media

Have you ever been in an awkward situation on a social media site? Perhaps you were the one posted something you later felt awkward about. Or perhaps someone else did something that seemed awkward to you. However, you didn’t know how to let them know so they hopefully wouldn’t make the same mistake again. With Mother’s Day fresh in our minds, I got to thinking about this topic. Often our mothers (or others in their generation) want to communicate with…

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What’s the Point of Sharing and Schmoozing on LinkedIn?

What’s the Point of Sharing and Schmoozing on LinkedIn?

Many people have asked me – what’s the point of sharing and schmoozing on LinkedIn? This question led me to create my first webinar: “Sharing and Schmoozing on LinkedIn.” It’s available, free, at https://www.youtube.com/watch?v=2BVwP4tXK4o Check it out, and while you’re there, consider subscribing to my YouTube channel. This post covers some reasons people don’t share and schmooze on LinkedIn and the value of doing it. In case you haven’t heard of the word “schmooze,” it is Yiddish and comes from…

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Reasons Why Millennials Like Using LinkedIn

Reasons Why Millennials Like Using LinkedIn

Although most of my clients are 50 and older, I have a special place in my heart for millennials. Many of my closest business advisers and associates are millennials. Last month, I was researching the topic of millennials and LinkedIn for a talk at my Toastmasters club. According to the articles I found, LinkedIn often doesn’t appeal to millennials because: They consider it boring compared to the sites they typically frequent. It can feel too structured to them, and they…

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Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Have  you thought to use LinkedIn’s Volunteer Experience Section to showcase your community involvement? Earlier this year, LinkedIn made major changes in the format of LinkedIn profiles. One was to consolidate many sections under the Accomplishments, which is located toward the bottom of your profile. It can include certifications, courses completed, organization memberships, projects, honors and awards, languages spoken, test scores, publications, patents, and more. While it still makes sense to populate the sections under Accomplishments, it is also important…

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How Business Owners Can Use Social Media Efficiently

How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there…

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Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Do you already monitor visitor posts, comments, and reviews on your Facebook Business Page? This is the type of activity that increases your page’s traction and visibility. That’s why it is so important to track and showcase it. However, everyone occasionally receives a comment, post, and/or review that is less than complimentary. Or one that simply makes no sense, or is even written in another language. (The latter has happened on my page.) What do you do then?   Visitor…

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Create a Great First Impression on LinkedIn

Create a Great First Impression on LinkedIn

Does your LinkedIn profile create a good first impression? In 2013, Anna Pitts published an article titled You Only Have 7 Seconds to Make a Good First Impression in “Business Outsider Australia.” Some of the key things she listed include: Smile Shake hands Introduce yourself Speak clearly Maintain eye contact Read the original article at https://www.businessinsider.com.au/only-7-seconds-to-make-first-impression-2013-4 Now let’s translate these concepts into the LinkedIn environment. In 2013, Karen Emanuelson provided six helpful tips in her article Creating a First Impression…

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Celebrate Your Business Milestones on Social Media

Celebrate Your Business Milestones on Social Media

It’s important to celebrate your own business milestones on social media. Too often people avoid this because they don’t want to come across as boastful or overly self-promoting. While you shouldn’t post one brag after another, what I have found is that selectively sharing special milestones gives folks a chance to thank and honor you.   Some Business Milestones to Celebrate Anniversary of the Creation of Your Business. Recently, I celebrated the fourth anniversary of my company with posts on…

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Be Sure to Control Your Facebook Business Page

Be Sure to Control Your Facebook Business Page

Do you have a Facebook business page to help market your business? If so, did you create it yourself? If not, are you one of its administrators? If someone created it for you, that person automatically became the administrator, usually called the admin. There can be more than one, so make sure they made you an admin rather than just an editor. You need to be able to monitor the activity of any others who work on the page. This…

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Tips for Adjusting to LinkedIn’s Changes

Tips for Adjusting to LinkedIn’s Changes

Many people have started asking me for tips for adjusting to LinkedIn’s changes. Do you have LinkedIn’s new user interface on your computer yet? If not, you should have it by the end of March. The occasional LinkedIn user might not even notice when the look of their LinkedIn changes on their computer. The more frequent LinkedIn user might be thrown off by these changes. They might start wondering how to update their profile and/or how to navigate effectively.  …

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