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Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Do you already monitor visitor posts, comments, and reviews on your Facebook Business Page? This is the type of activity that increases your page’s traction and visibility. That’s why it is so important to track and showcase it. However, everyone occasionally receives a comment, post, and/or review that is less than complimentary. Or one that simply makes no sense, or is even written in another language. (The latter has happened on my page.) What do you do then?   Visitor…

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Create a Great First Impression on LinkedIn

Create a Great First Impression on LinkedIn

Does your LinkedIn profile create a good first impression? In 2013, Anna Pitts published an article titled You Only Have 7 Seconds to Make a Good First Impression in “Business Outsider Australia.” Some of the key things she listed include: Smile Shake hands Introduce yourself Speak clearly Maintain eye contact Read the original article at https://www.businessinsider.com.au/only-7-seconds-to-make-first-impression-2013-4 Now let’s translate these concepts into the LinkedIn environment. In 2013, Karen Emanuelson provided six helpful tips in her article Creating a First Impression…

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Celebrate Your Business Milestones on Social Media

Celebrate Your Business Milestones on Social Media

It’s important to celebrate your own business milestones on social media. Too often people avoid this because they don’t want to come across as boastful or overly self-promoting. While you shouldn’t post one brag after another, what I have found is that selectively sharing special milestones gives folks a chance to thank and honor you.   Some Business Milestones to Celebrate Anniversary of the Creation of Your Business. Recently, I celebrated the fourth anniversary of my company with posts on…

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Be Sure to Control Your Facebook Business Page

Be Sure to Control Your Facebook Business Page

Do you have a Facebook business page to help market your business? If so, did you create it yourself? If not, are you one of its administrators? If someone created it for you, that person automatically became the administrator, usually called the admin. There can be more than one, so make sure they made you an admin rather than just an editor. You need to be able to monitor the activity of any others who work on the page. This…

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Tips for Adjusting to LinkedIn’s Changes

Tips for Adjusting to LinkedIn’s Changes

Many people have started asking me for tips for adjusting to LinkedIn’s changes. Do you have LinkedIn’s new user interface on your computer yet? If not, you should have it by the end of March. The occasional LinkedIn user might not even notice when the look of their LinkedIn changes on their computer. The more frequent LinkedIn user might be thrown off by these changes. They might start wondering how to update their profile and/or how to navigate effectively.  …

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Social Media for Sensitive Situations

Social Media for Sensitive Situations

Have you used social media for sensitive situations? I have. Facebook is my site of choice for these situations because that’s where most of my friends are. Recently a loved one faced some significant health issues and having Facebook as a communication tool was a blessing. It gave us a way to reach many friends and acquaintances with the initial news. I also posted when there were periodic updates about progress and setbacks.   Recommendations for Using Social Media for…

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Getting Sales Navigator on LinkedIn

Getting Sales Navigator on LinkedIn

Until now, I have never considered getting Sales Navigator on LinkedIn, but I have changed my mind. Here’s why. This year I am expanding the business offerings of my company. I will continue to help small business owners and entrepreneurs be more productive with LinkedIn and other social media platforms. My new offering is providing LinkedIn training for teams of sales professionals. Many sales professionals can benefit from LinkedIn features not available to those with a free account. If I…

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Which Social Media Sites Work Best for Business Purposes?

Which Social Media Sites Work Best for Business Purposes?

Which social media sites work best for business purposes? This is a critical question for business owners to address before becoming active on social media. There are many factors to take into consideration when answering this question, including the demographics of your clients, which sites they use, and the sites your competitors use. Bear in mind that the sites you use and the time you put into them are likely to vary over time.   Demographics of Your Clients The…

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How Much Time Should I Spend to be Effective on Social Media?

How Much Time Should I Spend to be Effective on Social Media?

Many people wonder how to spend their time on social media when using it for business purposes. Many people in the classes I teach and those whom I tutor privately ask me this question. My answer is: Less time than you may think. When answering this question, I make a distinction between time spent for business vs. time spent for personal reasons. How much time to spend online for personal reasons will vary a lot from person to person. Some…

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Determining Which Business Networking Groups Are Best for You

Determining Which Business Networking Groups Are Best for You

Finding the business networking groups that fit you best can be a big challenge. In the Denver area where I live, there are hundreds of groups to choose from. The same is likely true where you live. So, it can be difficult even for someone well-versed in networking to determine the best fit. And someone brand-new to the business networking scene can find it quite overwhelming. One of the best groups I’ve found is a Meetup called #5280Inspired Meetup: Connect…

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