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Author: Joyce

How Do You Like to Learn About Social Media?

How Do You Like to Learn About Social Media?

Do you have a preference about how you like to learn about social media? Do you like group classes? Private tutoring? What about webinars? When I first started my business, one-on-one tutoring was the main way I helped people learn about using social media. Within the first year, I started offering training to groups. This year, I started offering both free and paid webinars. As I reflect on the evolving nature of my business offerings, it occurs to me that…

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Use Facebook to Honor Your Favorite Local Organizations

Use Facebook to Honor Your Favorite Local Organizations

How can you use Facebook to honor local organizations such as chambers of commerce, professional/trade organizations, broad-based business networking groups, category-specific leads/referral groups? Last week, in just one day, I attended: the monthly meeting of my professional organization my favorite broad-based networking group a signature event hosted by one of the chambers of commerce I belong to. Because each of these organizations is so important to me, I often spread the word about them through Facebook. I don’t do this…

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Options for Posting on LinkedIn

Options for Posting on LinkedIn

There are several options for posting on LinkedIn: updates (sometimes called posts), articles, and images. You share all these from your homepage. Lately I’ve noticed that I get a bigger reach with the updates I post than with the articles I’ve published. My suggestion is to mix it up posting both updates and articles, as they serve different purposes. Articles and updates appear in your feed and in the Articles and Activities section of your profile. Updates are typically visible…

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Use Facebook Live Videos Effectively at Events

Use Facebook Live Videos Effectively at Events

Have you been wondering how to use Facebook Live videos effectively at events? Creating these videos can be fun, once you get the hang of it. They are a straightforward way of drawing attention to your event. And they’re free. You create them through the Facebook app on your smart phone. Begin as though you were going to create a post, but click on the word “Live” below the box where you would type. Type in a brief description of…

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How to Handle Awkward Situations on Social Media

How to Handle Awkward Situations on Social Media

Have you ever been in an awkward situation on a social media site? Perhaps you were the one posted something you later felt awkward about. Or perhaps someone else did something that seemed awkward to you. However, you didn’t know how to let them know so they hopefully wouldn’t make the same mistake again. With Mother’s Day fresh in our minds, I got to thinking about this topic. Often our mothers (or others in their generation) want to communicate with…

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What’s the Point of Sharing and Schmoozing on LinkedIn?

What’s the Point of Sharing and Schmoozing on LinkedIn?

Many people have asked me – what’s the point of sharing and schmoozing on LinkedIn? This question led me to create my first webinar: “Sharing and Schmoozing on LinkedIn.” It’s available, free, at https://www.youtube.com/watch?v=2BVwP4tXK4o Check it out, and while you’re there, consider subscribing to my YouTube channel. This post covers some reasons people don’t share and schmooze on LinkedIn and the value of doing it. In case you haven’t heard of the word “schmooze,” it is Yiddish and comes from…

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Reasons Why Millennials Like Using LinkedIn

Reasons Why Millennials Like Using LinkedIn

Although most of my clients are 50 and older, I have a special place in my heart for millennials. Many of my closest business advisers and associates are millennials. Last month, I was researching the topic of millennials and LinkedIn for a talk at my Toastmasters club. According to the articles I found, LinkedIn often doesn’t appeal to millennials because: They consider it boring compared to the sites they typically frequent. It can feel too structured to them, and they…

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Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Use LinkedIn’s Volunteer Experience Section to Showcase Your Community Involvement

Have  you thought to use LinkedIn’s Volunteer Experience Section to showcase your community involvement? Earlier this year, LinkedIn made major changes in the format of LinkedIn profiles. One was to consolidate many sections under the Accomplishments, which is located toward the bottom of your profile. It can include certifications, courses completed, organization memberships, projects, honors and awards, languages spoken, test scores, publications, patents, and more. While it still makes sense to populate the sections under Accomplishments, it is also important…

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How Business Owners Can Use Social Media Efficiently

How Business Owners Can Use Social Media Efficiently

Many people are convinced that using social media as a business tool is a complex and time consuming process. In fact, I’ve met business owners who have decided to avoid using social media at all due to concerns about all the time it will take. They are certain that being active on social media takes WAY too much time. They see business associates, friends, and others who use it spending an enormous amount of time on social media. Yet, there…

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Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Monitor Visitor Posts, Comments, and Reviews on Your Facebook Business Page

Do you already monitor visitor posts, comments, and reviews on your Facebook Business Page? This is the type of activity that increases your page’s traction and visibility. That’s why it is so important to track and showcase it. However, everyone occasionally receives a comment, post, and/or review that is less than complimentary. Or one that simply makes no sense, or is even written in another language. (The latter has happened on my page.) What do you do then?   Visitor…

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